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Main task of the editor of a newsletter: content of packaging value
This may sound fast and easy, but it is not.
Publishing a quality newsletter is more than simply cutting and pasting quality content in your newsletter. A quality newsletter is more than the sum of its parts. The more the different sections of a newsletter support each other, the more benefits subscribers will get.
A quality newsletter makes sense in the chaos of the Internet. A good newsletter editor understands the general picture of the Internet and is able to select relevant information that is included in a single newsletter in a way that makes sense to its readers.
A low quality newsletter is easily produced in less than 15 minutes of cutting and pasting quality content text. The production of a good quality newsletter number takes one day (you can also select from the same content group as the poor quality newsletter), but it takes longer to select the correct combination of free content available for each number.
Very high quality content, added randomly in a newsletter, makes a low quality newsletter. A lower quality content, packaged and organized expertly creates a high quality newsletter. Your editorial note (which presents each newsletter number) shows how much understanding and effort you put into this critically important step.
Publishing a quality newsletter is a creative process. It does not imply following three simple steps. Good publishers will find this article full of value, others will consider it completely useless.
Quality newsletters are edited by people with more experience in an organization, not on a rotating basis by anyone who has some free time on their hands.
The following are some concepts that help a good newsletter editor in his task:
Integration: combine the valuable content of several experts in their fields in a single newsletter. Each of these experts can only contribute experience in their subjects. However, when these contributions from independent experts are combined in a single newsletter, all your contributions grow in value because it is part of a broader solution. Your newsletter subscribers can easily get all the content of your newsletter elsewhere, but they come to you by the way you package it and present it.
Position: by publishing a newsletter, you position yourself as the central point where you will get quality Internet content, well packaged to meet your exact needs.
Team: Your newsletter will be more valuable if your content is produced by a team of people. This team of people is composed of: authors of invited articles, contributors of advice, subscribers who provide questions and authors of software products that ask you to review their software.
Benefits: Your newsletter only tries to provide benefits to your subscribers. The more value the content has, the more benefits your subscribers will get. Rate content such as: background articles, guest articles, questions and answers, links to valuable resources, product reviews, editorial comments, tips.
To summarize: you, as editor and editor of newsletters, use your newsletter to combine the content of your team of contributors into a logically organized and benefits-rich newsletter for your subscribers.
Your newsletter is rich in benefits when it is packed with useful and practical content that is directly relevant to the needs of your readers.
A newsletter is not rich in benefits only if it contains detailed articles, step by step.
A newsletter that helps your readers understand the meanings and implications of the Internet on a more philosophical level also has benefits. Such a newsletter should focus on educating its readers on how to apply their practical and daily knowledge to their businesses.
A newsletter that focuses exclusively on step-by-step articles makes your readers work harder.
A newsletter that focuses exclusively on larger philosophical views of the Internet makes its readers think more.
In my opinion, a combination of these approaches is better. Such a combination will make your readers work hard, more intelligently.
You write all the content yourself ... it consumes a lot of time.
You select and package content created by others ... the most practical and realistic approach.
Most publishers choose an intermediate path in which they provide original content and obtain the rest of their content from other contributors.
