Tuesday, October 4, 2022

SEO - Natural Link Strategies

SEO - Natural Link Strategies


SEO - Natural Link Strategies

Search engine optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic-attracting website. There are many ways, both good and bad, to influence search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. Documenting all of these things would require a significant amount of pages and research that is beyond the scope of this article.

However, there are a number of things that can be documented that will work for most if not all search engines. And let's be real; In reality, there are only 3 that make the difference between a successful and unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in a given month are responsible for more than 90% of all Internet searches.

So what is this article about? It's about what you can do as a website owner that will influence search engines using commonly accepted practices of linking to other websites (outbound) and getting website links (inbound) for you. Basically, there are 4 strategies that a website owner usually employs to increase the value of their website in the eyes of the search engine. They are reciprocal links, one way links, multisite links, and directory links. A website owner should not think that using only one strategy is the correct answer; sure it will help your SEO, but it won't be the best answer. The best answer is to use all 4 techniques and do it naturally.


Each of the four linking strategies has specific descriptions that can be summarized as:

1. Reciprocal Link = Site A links to Site B, Site B links back to Site A

2. One Way Link = Links from Site B to Site A

3. Multiple site linkage = Site A links to site B, site B links to site C, site C links to site D, and site D links to site A. There could be 3 ...N number of sites involved.

4. Directory Linking = Site A directory links to Site A


That sounds simple enough, but it takes time and effort to carry out all 4 strategies and most website owners are either unwilling to spend time or don't have the time to do so. As a website owner, SEO should be one of the highest priority tasks you tackle, right after order processing and fulfillment and customer service. Without free traffic from search engines, other traffic generation strategies that usually require payment must be employed.

Now doing the above 4 strategies is great, but it gets even harder because you have to do it in a way that doesn't cause search engines to apply a penalty to your website. No one except search engine engineers knows all the exact penalties, but we have some good theories for some of them.

The first is the speed at which links are created. There is a certain threshold for creating links that is too fast. The threshold may be a sliding scale and related to the age of the website depending on the engine. For example, a young website with little traffic should typically not get 1,000 links a month, while an older website that gets a lot of traffic might be fine to get 1,000 links a month. As you go about your linking strategies, be sure to keep this in mind, especially if you're thinking of buying links.

The second is that having a link to every site that links to you will likely reduce the value of the links. In other words, if all you get is a reciprocal link, you'll likely go up in the SERPs (search engine results pages), but you won't reach the full potential of your sites. Having a mix of all 4 strategies will seem more natural to the engines.

The third is that having all the incoming links to your site on "links" pages will make those links less valuable than having a natural link on a contextually relative page for a percentage of the incoming links. The higher you can push this percentage of context, the better your website will rank. These types of links are often some of the most difficult for an exchange to generate because they require the most time and effort for both website owners.

The fourth is to have incoming links from all the different ranking sites. If all that links to you are page rank 6 and 7 sites, then you are probably sending the message that you bought your links.and that is not natural for engines. Some would say that buying links to generate traffic is fine, and it is. However, you shouldn't expect search engines to give those inbound links a lot of weight when calculating your SERP positions. It is significantly more natural for you to have a large number of rank 1 and 2 inbound links and a decreasing number of inbound links as you move up the page rank scale (0 - 10).

The fifth is to have the text of your incoming links varied. It is not natural for all websites that link to you to have the same link description text. The natural tendency would be to have a A certain percentage should be the name of the site, but then there should be a wide variety of description. Your link text description is a key factor for your site/page ranking, so be sure to keep that in mind when specifying your preferred link text description on your website.

Finally, it would be better if a good percentage of your incoming links appeared within the text of a page that seems natural to the reader of that site. And for those links not all point to the home page of your website. It is more natural for a good quality link to appear in the text of a page and point internally within your site.

Therefore, when you start or continue with your SEO activities, keep all these things in mind and don't get impatient. Impatience could incur penalties or worse. Your website could end up in the "sandbox". It is rumored and becoming more concrete that Google supposedly uses a sandbox in which questionable sites are placed until they have aged to the point where Google no longer feels they are being manipulated. Many of the search engines use similar protection schemes to weed out spam sites and tampering sites to prevent their SERPs from becoming cluttered.

Friday, September 30, 2022

Corporate branding: don't forget your CDs!

Corporate branding: don't forget your CDs!


Corporate branding: don't forget your CDs!

Companies have been branding their collateral materials like letterhead, envelopes, business cards, etc. during years. In fact, we often identify a business by its familiar logo or special color scheme. The brand works! At the same time, many companies send large files, proposals and presentations on CD-R to clients and suppliers. As CD-Rs have become the "new and most efficient" way to exchange important information, it would seem that more companies would find it valuable to brand their CD-Rs as well.

Most CD-Rs purchased by businesses come from office supply retail stores. These generic CDs usually have the logo of the retail store or disc manufacturer printed on the label. So why promote the store that sells the media? Companies are missing out on an excellent opportunity to promote themselves in this way!

Another positive aspect of branding with this type of media is the perceived value of the media itself. People tend to stick with CD-Rs because they perceive them as something of value.

To make sure you don't miss out on this important branding opportunity, here's the solution! Find a CD duplication provider that provides branded media for your business. Yes, you too can brand your business by arranging to have your logo printed on each blank media you purchase (ours is pictured above). Also, the quality of the media will be much higher than the media you bought at the office supply retail store.

When creating your company logo artwork for CD-Rs, leave enough space on the disc to write specific details about the contents of the disc, such as the version number, serial number, a date, etc. the name of a person, etc. A process called Perfect Printing is an option to personalize this information after your company logo has been silk-screened onto each blank disc. The combination of your screen printed logo and the perfect printing of specific content will give your media a more professional look. Plus, anyone looking at your discs will see your company name over and over again.

So, what are you waiting for? Start branding your media today!

Tuesday, September 27, 2022

If you build it, they will come...

If you build it, they will come...

 

If you build it, they will come...


... No they will not. On the web, building a website is not enough. If there are no links to the site anywhere, no one will visit it. The site won't even show up in any of the search engines without some inbound links. To get traffic, you will need to do some promotion.


Web Directories

The basic part of any promotional campaign, web directories, while they may not generate a lot of traffic, will help in ranking your site in search engines. You can find a good list of free, non-reciprocal, search engine friendly directories at http://info.vilesilencer.com.


pay per click advertising

These are advertising such as PPC search engines, such as Yahoo!'s Overture, and contextual advertising, such as Google's AdWords. Be careful, it is very easy to spend a substantial amount of unrewarded money using these services if you are not careful. AdWords (among others) allows you to choose a maximum budget per day, but while $5 may not sound like much, $5 per day is more than $150 per month. It's best to make sure your keywords are correctly identified, and preferably don't have a lot of competition, and that your sales copy is good enough before doing this.


Quality traffic, not just traffic

It is what everyone is looking for, more traffic to their website. However, traffic is easy to come by. Autobrowsers, manual visitor exchanges, and purchased traffic will send visitors to your website. However, this traffic is just visitors, many of whom will simply burn your bandwidth for no reward. Unless you're getting decent money for pay-per-impression advertising like banners and pop-ups, this traffic can be totally useless.


repeat traffic

Unless you only require visitors to visit your site once, because you're selling a unique product and your sales copy is fantastic enough to get them hooked on buying on the first visit (and if you do it regularly, write a book email explaining how and selling it), you'll want to keep visitors coming back. If there is nothing of value on your site, visitors may come once, but they won't come back of their own free will. Typically, it is estimated that a potential customer will be exposed seven times to a product, etc. before you buy it.


reciprocal link

While frowned upon and generally thought not to be as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal linking campaign can be an important traffic generation tool. exchange links with sites in a business related to, but not in competition with, yours. It's really not a good idea to link to competitors; Although visitors will be interested in your product, there is a good chance that you will lose them to your competitor, especially if your website or product is better or looks better than yours. It is not a desirable result. For example, a web hosting site might link to a site that sells scripts and programs; visitors to one will likely use the other, but the sites are not in direct competition. You can also exchange links with web directories that require a reciprocal link.


one way link

Considered the best link form for SEO purposes, it can also be a good source of traffic. There are several ways to get one-way links. The easiest is submission to free web directories (see above). Another good source is to write articles relevant to your site or industry, place a resource box at the bottom, and then post the article to directories like GoArticles, or submit them to ezines. Webmasters and ezine publishers are always in need of fresh content and will publish your article for free. The hardest way to get one-way inbound links is to get websites to willingly link to you. The only way to do that is by providing a valuable tool, service or resource that other webmasters will want to direct their visitors to.

Friday, September 23, 2022

Brand: Stand out from the crowd?

Brand: Stand out from the crowd?


Brand: Stand out from the crowd?

Branding means finding a way to stand out from the crowd. Are you a brand?

Bill, one of my clients, is trying to build a training practice. When I ask him what he wants to do, what kind of coaching, he says that he wants to help people achieve their goals and be more in touch with themselves.

Mary is also starting a training practice. She says that she wants to help clients discover who they are and make great strides in their careers.

All good coaches help their clients touch the source, as I call it, discover their strengths, and set and achieve new goals. All chiropractors offer spinal adjustments. All businesses that sell widgets, sell widgets.

Why would anyone choose Bill or Mary then, instead of one of the tens of thousands of trainers out there?

"90% of coaches feel that they are very different from other coaches," says William Arruda, The Branding Coach, who has 20 years of experience in international brands. "However," he adds, "only 10% feel that their differentiation is visible to others." your ideal customers." William helps individuals and businesses define their unique value promise and build strong, memorable brands.

Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He is empathetic, gentle, well versed in psychology and has led many men's growth groups. We are working on defining his ideal client.

Mary comes from a corporate background, an HR professional with an MBA. She is focused, energetic and thinks "career" first. She knows her ideal client: women in middle management.

Each coach has a very different background, personality style, and preferred ideal customer. How to convey this is what the brand is all about. It means finding a way to stand out from your peers in a way that helps your ideal clients find you. Are you a brand?

Tuesday, September 20, 2022

When to hire a professional SEO company?

When to hire a professional SEO company?

 

When to hire a professional SEO company?


In an effort to increase sales and profitability, more and more businesses are turning to online marketing initiatives, specifically search engine optimization. Search Engine Optimization (SEO) is the art and science of combining technical and marketing skills into a finely tuned website that is compatible with search engines, ranks well for keywords, specific key and phrases and tailored to your audience from a buyer and seller perspective.

According to a recent US study, only 20% of all companies outsource search engine optimization programs to professional SEO firms. The remaining 80% do not do any search engine optimization or believe they have the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies are not on the web, they do not exist. To generate any significant amount of web visibility, your website generally needs to rank in the top 30 results.

So the question comes down to what is best for your business.

Do your SEO program in-house or outsource it. To answer this question, let's first take a look at the knowledge, skills, and resources required to implement and maintain a successful search engine optimization program.


SEO knowledge and skills required


1) Basic understanding of how search engines and directories work.

This may seem too obvious, but you'd be surprised how many people don't understand how they actually work. This knowledge provides the foundation for your SEO program.


2) Website design

Although SEO is not entirely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You just have to know which is which.


3) SEO experience

This is the most important and most difficult knowledge to obtain. If you have never implemented an SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are time consuming. Most importantly, they require real SEO experience. This means knowing which SEO strategies and tactics work and which don't.


Internal vs. External SEO Programs


If your business is considering taking its search engine optimization program in-house, here are some questions to consider.


• Who will be responsible for analyzing, developing, implementing and measuring the success of your SEO program?

• Is this considered to be the role of your IT department, marketing department, or someone else within your company?

• Do they have the time, knowledge, and resources to successfully implement and maintain your search engine optimization program? And do they really care if it works or not?


IT Department


Typically, your IT department handles multiple daily tasks, from troubleshooting your company's LAN or WAN to repairing sales department laptops. Outside of one IT person's busy day, what priority and focus do you think you'll commit to for your SEO program? And even if your IT department does have some web design or development skills, these skills represent only a small percentage of the knowledge required for a successful search engine optimization program.


Marketing department


Typically, your marketing department is juggling many marketing projects at once and facing tight deadlines for completion. From handling new print collateral campaigns to preparing for new product or service launches, marketing staff time is at a premium. Also, how knowledgeable is your marketing department about the technical aspects of web design and search engine optimization? Do they have time to become well versed? Do they have enough internal resources? Often the answer to both questions is no, they don't.


Other person(s) within your company


Ok, so the responsibility falls to someone outside of your Marketing or IT department. Who will be and why is he responsible for your SEO program? Providing these people with a new "project of the month" will usually result in another check mark on their monthly to-do list and frustration from upper management as to why their website isn't producing any sales results.

Summary

From a business point of view, it makes sense to treatthe company's web marketing initiatives. By leveraging their experience and expertise, your business can quickly and more efficiently implement a successful search engine optimization program.

Friday, September 16, 2022

Pharmaceutical branding


Pharmaceutical branding

Branding is such an important aspect of business that even seemingly boring products like pharmaceuticals, drugs, and medicines become interesting and exciting.

Pharmaceutical industry branding is immature compared to consumer and business-to-business segments, but that's largely by choice. For decades, the formula for a pharmaceutical company's brand success was simple: discover a drug that was needed, present it to the doctor through a sales representative, and watch as prescriptions were filled. What's more, the products themselves, secured under a decade of patent protection, were almost guaranteed to generate big profits. Integrated brand strategies were unknown and unimportant. A scientist, whose role was discovery and development, not marketing, ran the corporation.

Gone are the days when companies used to launch products without giving much thought to the brand, especially the pharmaceutical brand. Now, pharmaceutical companies are starting to work on pharmaceutical brand development even before the product is fully tested and ready for production.

Pharmaceutical branding is an important way of raising public awareness of the potential benefits of drugs and medicines. The marketing process and branding give the public a quick insight into what the product is all about and thus induce them to purchase that particular product among many other similar products in the market.

As more and more pharmaceutical companies begin to realize the importance and power of brand names. So how do companies brand their products to stay ahead of the competition? To start with a good name is important. In fact, a great name is very important! A great name can increase a product's brand value and, in turn, revenue, while a poorly chosen name can spell disaster for the product.

Marketing teams spend more and more resources on getting the pharmaceutical product name right. However, naming a drug or medication is not the same as naming an electronic consumer product. Careful thought and consideration of all important factors for a pharmaceutical product is required.

If the product is to be sold internationally, the name should not be incorrect when translated into local languages.

The second most important part of pharmaceutical branding is the product logo design. The logo must be in tune with the target market with the exact font and colors. Iconic pharmaceutical logo design or illustrative logo design can create a great impact on consumers.

Then comes the packaging. The packaging of pills and other pharmaceutical products is very important. Like the name, the packaging and the pill may not resemble other products that may be on a nearby shelf.

Psychological issues are also carefully examined. Take the pill form and color. If a pill is large and may seem difficult to swallow, dark colors such as black should be avoided because they make it appear even larger. If the pill has high levels of toxicity, then a "hot" color like red is avoided because it subliminally gives off a sense of threat, experts say.

The pharmaceutical brand also relies heavily on marketing and promotional materials. Everything from the brochures to the product brochure should be designed to reflect the brand and appeal to the target market. Children's pharmaceuticals should have brightly colored trim and packaging to appeal to children.