Monday, June 21, 2021

The greatest challenge a poet faces: publishing

poet faces

The greatest challenge a poet faces: publishing

The best advice I can give any child or adult who wants to be a poet is to read a lot of poetry. Get familiar with poetry. Look at different styles of poetry. I have grown a lot in my own writing reading the work of other poets. Don't be afraid to accept constructive criticism. Part of being a writer is being able to accept criticism. Anyone who writes poetry is eager to publish a book, but why not start small? Before submitting your poetry for publication, ask yourself if it's ready. It may be wise to join an online poetry community and share your poetry with other poets who will be honest with you and offer some constructive criticism.

Once you're ready to take that step, the best place to start is poetry magazines and ezines. You can also check out some publishers that accept poetry for anthologies. You will want to purchase a copy of Poet's Market which is published annually. This is an essential book for poets interested in publishing their work. For younger poets, some places you might want to visit are Poetry for Kids, Teen Ink, and Creative Writing for Teens from

You will also want to reach your market. You will want to see what kind of poetry the magazine publishes, as magazines of the time will often receive poetry that is not suitable for their magazine. Submission guidelines are found on most sites and many magazines will publish a sample of poems that can be found in their magazine.

By submitting your poetry to magazines. Always present it typewritten, using a simple 10 or 12 point font such as Arial or Times New Roman. Submit a professional cover letter by addressing the magazine editor by name. Offer the poems for publication in your magazines, be sure to list your other posts if any, and thank the editor for considering your work for possible publication. Send them about five of your poems and always include an S.A.E. (Self-addressed envelope) with your shipment. Most of the time, publishers do not return their poems but without sending an S.A.E. your poems won't even be looked at. Also make sure you have included sufficient return postage on your S.A.E.

Cover letter example:

Dear (name),

Please consider the attached poems for publication in (name of magazine). I have enclosed a self-addressed, stamped envelope for your reply. Thank you for considering my work for possible publication. His very short bio here and other posts here.)

If sending by email, be sure to follow the guidelines on the website. Most publishers prefer that the poem be sent as an attachment in a Word document. If you're unsure of the guidelines, it never hurts to email the editor and ask. You should never submit a poem that has already been published or that you have submitted to another magazine for publication. This includes if you have posted them on your own home page. In most cases, magazines will consider a poem posted on their website or an open poetry community to be already published. Therefore, you will not be able to claim the first rights to it and most of the magazines; newspapers, etc. they will not accept it as a presentation.

Sandra Soli of byline magazine says that if a poem appears on a web page, it is published. If a poem is accessible through the general Internet user, it is published. On the other hand, if the forum is closed to a limited membership and her poem is not available for general viewing, then she would consider it to be an article written as in a private review group. This refers to the ease with which readers can access the piece. Most of the appearances on the web are open to all and the author's journals consider it to be a publication.

The Pedestal Magazine quotes “The Pedestal Magazine would consider a piece of this type previously published, since it has been inserted into the public domain

If you are submitting work that has already appeared on the web for publication, mention in the cover letter the forums where the poems were posted and let the editor make an informed decision. You really don't want to do anything to jeopardize your chances of seeing your poem published. Also be sure to keep track of all your shipments. Then prepare yourself for a long wait too. Chicken Soup for the Soul claims they get 100 stories a day and it takes up to three years to develop a book.

Poets should not be discouraged by rejections. Part of being a poet or any type of writer is preparing for rejection. Trust me, I am a very sensitive person and when I received my first rejection letter I thought it was the end of the world. But then I learned that a rec letterhazo does not mean that you are in any way a bad poet. A rejection letter should never dissuade you from pursuing his job. Not all poetry will be published, but find comfort in knowing that someday, somewhere, your poem will find its rightful reader. For all of me

Monday, June 14, 2021

Why self-publish your book?

self-publish your book

Why self-publish your book?

When I meet an author with a great book concept, someone who is definitely the right person to write that book, I will immediately encourage him to self-publish. This is because I know that if an author is fully dedicated to what he has to say and if he is determined to create a buzz about his message, he will find out. . .

5 great benefits of desktop publishing

1. Control. When you sign a contract with a major publisher, he is entering into an exclusive agreement that prevents him from participating in most of the important decisions that will affect public perception of his book and its sales. You will have very little to say about the appearance of your book cover, the endorsements that appear on the back of your book, or the wording of your press release, for example. And since all of the above are critical to giving your book the best chance at best-seller status, such a loss of control can pose significant problems. "But don't publishers know better than I what to do to sell a book?" You can ask. Not necessarily. Authors often know more about the subject of their book, and therefore their target audience (market), than anyone else. Hey, they wrote the book!

More things to think about about signing with a major publisher: If for some reason your book doesn't sell quickly and the publisher lets it out of stock, there is often a "waiting period" before the author can self-publish the book for you. put it back on the shelves. Meanwhile, the reading public sees that his book is "out of print" and that word of mouth has caused a lot of damage. Desktop publishing means that you are in command of your book project. Of course, it also means that the responsibility for your success is in your hands. But when you believe in your message and know that you are going to do everything in your power to get that message across to your target audience, isn't it a good feeling to know that you are the one driving their success in the marketplace? market?

I suggest a balance of control and delegation. The right publisher partner can guide you through the process of writing and editing your book, and will also advise you on designing and marketing your message for optimal results. Your editorial partner can be a book publisher, editorial consultant, published author, or all three. However, if she's worth it, she'll know what it takes to get your book published and she'll know how to help you make it happen.

2. Money. Why does self-publishing make business sense? Consider the following: a contract with the book publisher does not give you an ironclad guarantee that your book will always be on the shelves. If you are a new author, your publisher will allocate zero marketing dollars to promote your book. It's sink or swim! If your book sells well, it will be because of your hard work and ingenuity, and your reward will be a small fraction of the book's total earnings. True, desktop publishing involves higher capital risk, but it also means that the extensive footwork you do to market your book will go to generating income for the person who deserves it most. After all, you are the one doing all the work to ignite word of mouth about your book. Not only that, you wrote it! Don't you deserve to reap 100% of the profits?

3. No waiting, no rejection. The Cinderella story of the little book that is discovered by a publisher and becomes an overnight bestseller is mostly that: a fairy tale. Yes, it happens. But not much has happened lately. In today's publishing climate, with major houses paying huge advances to famous authors, their "cash cows," there isn't much left to spend on developing new talent. Let's be honest: a publisher is not going to spend a penny marketing a book by an as-yet unknown author. In order for your book to be considered for publication in the first place, he will need to have an extremely compelling marketing strategy that he intends to implement on his own, at his own expense! As in all genres, from children's books to alternative health and historical novels. Novice authors are being rejected en masse. And since many nonfiction book projects are time-sensitive - well-placed offerings intended to respond to a specific market trend - their authors are often your precious window of opportunity waiting for agents or publishers to respond to a proposal. It is not impossible to get a major publisher interested in a book by a new author, but it is becoming increasingly difficult. Desktop publishing eliminates the wait (and the burden that comes with it) and the hassle of rejection in the process of printing your book.

4. Independence. The self-published authors sThey are usually people who trust your message. Many have already developed a following by giving talks and seminars in the areas where they live and work. Expe Artists know when they have a powerful personal message; they don't need an editor's approval to get excited. These authors, many of whom are already seasoned professionals, self-publish their books because they love being in the driver's seat of their book project. Rather than gambling that a large corporation will treat her book with the respect it deserves, this author takes the reins of publication to make sure her message reaches the widest possible audience. Nobody cares more about your book than you.

5. Power of faith. The power of believing our words is what makes promises good and makes dreams come true. Authors who self-publish their books deeply believe that others will benefit from reading what they have to say. They have an unshakable conviction. These authors often tell me: “I had to write this book. I just have to get it out there! "Deep faith is the selfless power that drives all true service and makes a difference in the world. Authors with a strong sense of purpose know that they can make their books successful. They don't want to wait for a publisher to" accept "their book. Realizing that time is precious, these authors create their own publishing opportunities They support their own message Launch a campaign driven by faith in the creative power of intention.

Every good editor or editorial consultant knows that the best way to make your book a true success is to create and market a message that you will both be proud of for years to come. Creating uplifting books is a passion. Make it yours, and each of your books sold will be a vote of confidence in you and the rest of humanity!

Sunday, June 6, 2021

How author royalties are calculated

How author royalties are calculated

How author royalties are calculated

If you are going to make a living writing books, you need to understand how a book's copyright is calculated. This is how the author is ultimately paid if the book becomes a successful bestseller. Furthermore, the royalties the publisher expects the book to earn determines the advance the publisher will pay the writer up front.

Royalty accounting just starts out simple

Royalty calculations start out pretty simple. Royalties are calculated by multiplying the price of a book by the royalty percentage. Sometimes the price used in the calculation is the retail price that the customer pays for the book at a bookstore.

Suppose you have written a book that sells for $ 20. Suppose further that the royalty percentage is five percent. To calculate the royalty you earn per book sold, multiply five percent, or .05, by $ 20. The result equals $ 1. So that's the royalty you earn for each book the publisher sells.

Many authors and agents prefer royalties based on retail prices. The calculation is easy to understand. It is simple to calculate. And there are limited opportunities to argue about whether the calculations are correct.

Great authors often do it differently

Some very powerful authors receive a fixed amount of royalties per book, such as $ 1, which is essentially a variation of the royalty based on a retail price. The agent, through his agent, says something to the publisher like, "I don't care what you sell it for, just give me $ 1."

Royalties at wholesale prices are common and complicated

Sometimes the price used in the calculation is the wholesale price that the publisher receives from the bookstores and wholesalers who buy the book.

Royalties based on wholesale prices, which are technically called net royalties, get a bit more complicated. Again, suppose you have written a book that sells for $ 20. Suppose the royalty percentage is ten percent. Ten percent, in other words, is the percentage of royalties that the publisher applies to the wholesale price that his clients pay for his book.

Okay, so far so good. Unfortunately, calculating the wholesale price of a book is complicated. Publishers calculate the wholesale price by discounting the retail price by some percentage. And the discount percentage depends on the number of books that the bookseller or wholesaler requests from the publisher. If a bookseller or wholesaler buys one to four copies, the discount could be 46%, which means your $ 20 book is wholesale for $ 10.80. If the bookseller or wholesaler buys between 51 and 500 copies, the discount can be 52%, which means that your $ 20 book is wholesale for $ 9.60.

These differences affect the royalty you earn on a book, of course. Suppose the publisher pays you 10 percent. If the publisher sells a book for $ 10.80, you earn $ 1.08. If the publisher sells a book for $ 9.60, you earn $ .96.

And here's something else to consider: By using the price discount program above, you can assume that the only time the publisher discounts your books at the highest possible discount is when the publisher receives a large order for your books. But the bookseller or wholesaler applies the discount to the total order that he places. If Barnes and Noble orders five hundred copies of some other bestseller sold by your publisher and three copies of your book, the price of your books is also calculated by discounting the retail price by the highest discount, which could be 54%.

Now you need to understand something else that is really important. Publishing contracts generally do not specify a single royalty rate. They specify a royalty rate schedule. Normal sales to bookstores use the regular rate. And the authors always focus on that rhythm.

However, other fees come into play in special situations. If your book sells a huge number of copies, like more than 25,000, the contract may state that you get a higher royalty rate (maybe 15% instead of 10%, for example). If your book is sold through a book club of the month, out of the country, or at the highest price discount, the contract may state that you get a lower royalty rate (perhaps 5% instead of 10%). %, for example).

Now, at this point, you may be thinking that I'm making a big fuss over a situation where we're talking pennies. But the combination of these discount price programs and royalty rate programs has a huge impact on your royalties.

Suppose you and a publisher agree to earn a 10% royalty based on the wholesale price for a book that is wholesale for $ 10. Also, suppose there are two exceptions to this accounting treatment. You only get a 5% royalty soOpen deep discount sales, but get a 15% royalty on copies sold after the first 25,000 units. Here are the various royalties for unit amounts you can earn:

Example 1: If your publisher sells a copy of your book for $ 10.80 and is not heavily discounted and the book has not yet sold 25,000 copies, you earn $ 1.08.

Example 2: If your publisher sells a "deep disk with a" discounted "copy of your book for $ 9.20, you earn $ .46.

Example 3: If your publisher sells a copy of your book for $ 10.80 and is not heavily discounted and the book has sold 25,000, you earn $ 1.62.

Those are very big differences. Take the situation where a book becomes a huge success and sells 50,000 copies. In the worst case, you could earn $ 23,000 in royalties (calculated as 50,000 times $ .46). At best, you could earn $ 68,000 in royalties (calculated as 25,000 for $ 1.08 plus 25,000 for $ 1.64).

In fact, I have had this experience. The terms of the publishing contract prohibit me from identifying the book or publisher, but in the first year of sales, my best-selling book sold 90,000 copies. He knew the numbers would be great. The publisher kept reprinting the book, 10,000 or 20,000 copies at a time. However, when I finally received the royalty statement and the check, 70% of the books were sold at a huge discount. Under the terms of the contract, this meant he was making about $ .40 per copy.

Two practical observations

That's pretty much everything you need to know about royalties. But let me leave you two practical observations on these royalty calculations. First, be careful when comparing your royalty rate (s) to the rate you've heard another author received. The comparison is notoriously complicated. You don't know what royalty rate the other author is referring to. In my experience, the author usually talks about the best rate in the contract. But that rate may never even be used. And even if it is used, most books can be sold at lower royalty rates.

Second, although, as mentioned above, some authors prefer the calculation of the retail royalty rate, I am not sure that in the end that arrangement will work to the economic benefit of the author. Certainly some publishers abuse the wholesale royalty rate calculation. You or your agent should be on the lookout for this. However, you should also know that a wholesale royalty rate gives the publisher the flexibility to sell your book in crazy ways that put extra money in both your pocket and the publisher's pocket.

Saturday, May 15, 2021

When something is free online

When something is free online

What are consumer expectations when something is free?
Realistically, consumers subconsciously assume that free means free, and although that might be the initial intention, it is rarely the case.

What exactly does free mean?
Realistically, consumers subconsciously assume that free means free, and although that might be the initial intention, it is rarely really the case.

Why do companies offer free stuff?
Companies or individuals can promote a free offer or service for several reasons. From the brand to advertising revenue, companies often use "free" to attract attention or interest. As a consumer, it is important to realize what "free" could really mean.

Reasons why things are free:


Companies can offer something in exchange for a link to their website. As the web becomes increasingly competitive, links can affect more than just search engine placement, and providing a product, service or information for free in exchange for a link can be a good business decision.

Advertising revenue

Some companies offer a product or service for free and generate money from advertising. Maybe they sell advertising on your website. A free product attracts web traffic to increase the number of visitors who see the ad. The more visitors a site attracts, generally the more revenue is generated from the advertising space. Maybe a software application is free, but it has integrated ads. When the ads are clicked, the software developer earns a percentage of the revenue paid for publishing the ad.

Goodwill Branding / Public Relations

On occasion, companies will provide a product, service or information for free. If the offer is extremely magnanimous or socially sensitive, they will often receive significant exposure in the press, generating free advertising for their brand. Pepsi Cola sponsors a series of sporting events and generates huge amounts of brand loyalty and positive public relations with its target audience.

Contact information

Sometimes, companies or individuals will provide something for free in exchange for contact information. Electronic books are often provided free of charge if you provide an email address. Contact information can be sold later or used to market related products. It is important to check the privacy policies of the website to determine how personal information can be used.


Companies usually offer a lightweight version to call attention to paid products or services. This often allows potential customers to see the potential of a product or service. The hope is that providing something for free will generate brand loyalty and interest in options or services based on rates.

The problem with free

If a company or individual really provides something for free, there is a cost involved. If time, resources or services are consumed to provide the free item or service, there is an expense involved. If the cost is at any time greater than the benefit or perceived benefit of offering the free item or service, it is likely that the company or the individual will review the options to better balance the cost-benefit ratio.

Which can:

Suspend the stand

Companies or people offering a free product can continue to provide it free of charge, but suspend support. If the article is similar to software, the expense has already occurred. By providing the item without technical support or customer service, you can reduce your personnel costs. The only continuous expense to provide the item for free would be the continuous costs of accommodation, which are generally relatively small. If the item is critical to the operations of a business or individual, the value of the item will be lost if technical support or customer service is no longer available.


Companies can simply stop offering the free item or service without prior notice.


Individuals or companies can start requesting donations, compensation, volunteers or a benefit mentioned above to continue providing the item or service for free.

Cut corners

Often, free items are of reduced quality or lower. Businesses or cost-conscious people often try to minimize the expense associated with free items and will use less expensive materials for free items.

There is a value for "free", just make sure you know what it is. The next time something is offered for free, evaluate the quid pro quo and determine what you are giving in return, because too little is really free.

Friday, May 14, 2021

Why Google blog search is important for your business

Why Google blog search is important for your business

Why Google blog search is important for your business

According to Google, Google Blog Search is "Google's search technology focused on blogs." It includes search engine specific results for blogs not only in the community, but throughout the blogosphere in general. You can access it at

What is the big problem

It is likely that many people have heard about this additional search version that Google has added and they greet it with a big yawn, particularly because it is still in Beta. So what's the big deal, anyway?

The big problem is that the world's leading search engine, which was already paying special attention to blogs in regular search results, seems to make a subtle statement with the introduction of specific blog searches.

Blogs are important enough to guarantee your own special level of search, and not only as an advanced search option, but also in your own search engine.

If search engines are paying close attention to blogs so closely, you should also do so, if you want better search engine results.

Current blog fans will be able to search for the most recent results so they can see what is being discussed at the moment: information that is often as recent as the news and is based on sources that the media in general do not have easy either access or interest in

So, for those with darker interests or hobbies, a blog search powered by a superior search engine gives them immediate access to fresh information on any topic on which someone can blog.

And if there is still no blog about these narrow topics? You may be the one who starts the discussion.

Why is it important for your business?

Speaking of the media, it is likely to become one of the many tools a journalist would use to investigate a story, or to obtain more information about a company, directly from people who use their products or services. .

Technorati, today, could be said to be a better tool, but not as well known as the Google brand. If you are a powerful seeker, you know what Technorati is. But the key to understanding is that most consumers, even B2B consumers, are not so involved in the Internet.

But even those people know what Google is.

There is an even more obvious advantage in this specialized search.

Google blog search has the unprecedented potential of taking the main surfer to blogs, even more than what Yahoo RSS Headlines were pioneers in the beginning of RSS incorporation about a year ago. Why?

While many of their clients will instantly fall in love with RSS, it is more fair for them to present their possibilities in a format that is easier for them to digest. It is not so difficult to explain a blog, and if you cannot, you can simply tell them that it is a part of your current site that is updated more frequently.

When Google Blog Search is more forward in the coming months, if your site is positioned to be visible when a majority of the Internet population is happy with blogs, then the traffic potential for your site can be huge.

At that time, the margin between Yahoo and Google was wider than it is today, so the potential increase of being on Google stuns the mind.

How to be listed

According to the Blog Search help page:

"If your blog posts a site feed in any format and automatically displays an update service (such as, we should be able to find and list it. In addition, we will soon provide you with a form that you can use to add your blog to our index, in case we haven't picked it up automatically. Stay tuned for more information about it. "

This means that if you're already blogging, and pinging responsibly, you're probably already on the list.

If you haven't been blogging, you're in luck. This special Google search brand is still in Beta, so if you move now, you still have enough time to start getting in position. And since the search currently seems to focus on freshness and relevance, if you keep the blog once you start and keep your topic limited, you could still master your niche.

Do it today

The mantra to blog before was that, blogging properly is a sure way to increase traffic, as well as building stronger links with your end users or customers, not to mention that it is the simplest of the many RSS implementations.

Now, with the three main search engines paying more attention to both RSS and Blogging, it can be scratched more frequently, get more indexing of your pages in greater depth and be included in more searches.

You have absolutely no time to waste: if you are not blogging yet, you should start quickly. Many webmasters doubt because they haven't been able to find a blog system that fits their site well, or they don't find the most popular tools too sophisticated for their needs.

Whatever you choose, the important thing is to start blogging today. The targeted traffic of the most dominant search engine, the most sophisticated browsers of today and, before you imagine, the conventional web will be lost.

Thursday, May 13, 2021

What you can publish by RSS

What you can publish by RSS

What you can publish by RSS

Contrary to popular opinion, RSS is not only good for delivering your blog content, but it has much more marketing and publishing potential.

In fact, RSS can be used to offer a wide variety of content and content types. If you can divide your content into individual stories or individual pieces, you can deliver it through RSS.

Just to give you an idea of   the power of RSS, here are some examples of content that you can publish with it ...

-> MarketingVOX is using RSS to deliver Internet marketing news to its readers as they become available. Instead of having to wait to receive all the news in a single email newsletter, RSS users receive them as soon as they are ready.

-> is using RSS to announce its bestsellers and help its users keep track of the releases that interest them most.

-> Some affiliate managers already communicate with their affiliates via RSS. Of course, you can also use it to communicate with any other target audience, such as your employees or team members, and even the owners of your company.

-> other companies are using RSS to deliver product updates and patches directly to their customers, just when they are available.

-> A few hundred content editors are using RSS to deliver audio content, such as .mp3 interviews and even "radio" programs.

-> allows people to post photos, videos and texts from their mobile phones and then make this content available through RSS feeds.

-> Other companies are using RSS to deliver technical documents and other educational content, including PowerPoint presentations.

-> Many Internet publishers are using RSS to deliver their newsletters, as a complement to their e-mail delivery. Since many people no longer want to give their email address to publishers, this is an excellent way to keep the growth of their electronic magazine readers.

-> Publish live digital catalogs of your products and provide your customers with the latest product launches, broken down by the categories that interest them, and facilitate your order.

-> Provide your affiliates and marketing partners with RSS feeds that can promote your visitors to better promote your products and still make a commission. is already doing it. When are you starting

-> Create RSS autoresponders with scheduled messages, to maintain a constant "marketing" contact with your prospects and slowly take them to the point of purchase.

-> Provide limited access content to your customers, employees, team members and even investors, without fear of other unwanted eyes

-> Provide your customers with easy access to software updates, delivered exactly when they are available, without the hassle of having to visit your website or deal with huge email attachments, which would still be blocked by filters of spam

-> News reporters are constantly bombarded with email, so why not deliver your press releases by RSS? Or better yet, why not deliver some of your releases such as video comments, interviews or statements from managers or owners of your company?

-> Help your visitors keep up with what happens on your web forum, posting your latest forum posts or full topics through RSS.

Hopefully these ideas are enough to start using RSS in your own business.

Wednesday, May 12, 2021

The 6 main reasons to have an RSS feed: Come and explore the possibilities!

RSS feed

The 6 main reasons to have an RSS feed: Come and explore the possibilities!

Getting traffic to your website can be difficult. Nobody randomly enters "" and with this market that slowly fills up, it is difficult to get a good rank on Google, Yahoo, MSN, Ask and all other major search engines. Although paying for advertising is effective and gets specific results, RSS feeds are the way to go to get free, cheap and somewhat easy advertising.

First, if you don't want to write articles yourself, there's no problem. The web is a great resource for finding articles written by respected authors who are willing to give you their article for free (provided you include your signature at the bottom of the article). It is very easy to take these articles, publish them on your website and then make an RSS feed of them. But enough of rambling, the six main reasons to have an RSS feed on your site:

6. Reputation: A good RSS feed will increase your reputation as an honest business and willing to help, not just a business that wants to take your money and nothing else. A feed with quality articles shows that you want to help the reader learn more about a topic instead of simply giving the reader a sales pitch. We expect your business prospects to be well informed in the area in which you are focused and to show how your product / service is superior in its design.

5. Advertising: An RSS feed can be used to advertise your website without any money. If you submit it to RSS directories, your website name will appear at the top of your feed every time! Not only does it appear, but it also works as a link (but we'll see it later).

4. Increase in traffic: the design of your RSS feed to include only part of your article forces the reader to click on a link to your site. One could only assume that if they enjoyed the article they wrote or published, then they would enjoy browsing the site where it came from.

3. Links to your site: not many people think of RSS feeds as a potential SEO (Search Engine Optimization), but they include dozens of links in each channel! The publication of your feed in RSS directories offers the opportunity to create links with the specific keywords you want, and we hope that we all know that the more links you have with keywords, the higher your ranking in search engine searches.

2. Exhibition - Are you a new website? Has anyone heard of you before? Well, RSS feeds definitely give their name to the market. The quality articles associated with your name increase your exposure and reputation as a quality website worth doing business with.

1. Targeted traffic: people see your feed as a representation of your site. If you have a feed related to dog bones, obviously if you are interested in buying dog bones, your site will remember it.

Tuesday, May 11, 2021

Top 09 reasons why RSS autoresponders are becoming an Email Marketers permission BEST friend

Top 09 reasons why RSS autoresponders are becoming an Email Marketers permission BEST friend

Is email marketing with permission in trouble?

With the growing concern of spam filter / blocker, blacklist, bounce and CAN-SPAM Acts, email is unfortunately becoming a VERY unworkable vehicle to deliver your marketing messages to your customers,

Is there a solution to this endless concern for permit email vendors?

You can bet there is.

There it is called ... "RSS Autoresponders".

You read correctly, RSS autoresponders.

Now they have taken the newest technology (RSS - Summary of the enriched site or Real Simple Syndication) that came to the web and made it a dream that email marketers come true.

And ... the good thing about RSS autoresponders is that they work very similarly to traditional email autoresponders, only with some different features and benefits.

Time is something that I value very much, as I am sure that you too, especially when you work so hard on an email to your subscribers, I think you'll want to make sure it reaches them.

So ... for the rest of this article I'm going to give you the ...

Top 10 reasons why "RSS autoresponders" are becoming an Email Marketers permission BEST friend

... and WHY you should seriously consider the change if you are a permit email marketer.

Then, having said that, we will go to business by going to the first and my favorite MOST reason.

Reason 1. Delivery rate of 100% of your messages.

This is probably the BIGGEST benefit you will receive when using an RSS autoresponder to get 100% of your marketing messages in front of your potential clients and / or existing clients.

Reason 2. Blacklists are a thing of the past.

Never worry about being blacklisted again because someone else uses your shared server and sends SPAM emails through it and puts it on the blacklist as a final result.

Reason 3. Forget CAN-SPAM and email laws.

Now you can forget about all the email and CAN-SPAM laws because now they don't apply to you anymore because you are no longer an email editor, it is an RSS editor.

There is a big difference.

Reason 4. Subscribers can participate through web forms or links.

This is a critical feature that must be had with RSS autoresponders because it will allow an easy change simply by replacing your email web forms with RSS web forms on your websites.

In addition, this will ensure that there will be no confusion for your potential subscribers with any new Opt-In method.

Reason 5. Customize your outgoing messages.

That's right, you can customize your outgoing messages with custom data fields of your choice, such as a traditional email, giving your marketing message a professional look and giving you more credibility as a professional seller.

Reason 6. Write freely with all banned email words.

Now you have the freedom to write using any word or phrase you want without worrying that SPAM filters / blockers intercept your messages and label them as "SPAM", and still your message reaches a 100% delivery rate for your subscribers.

Isn't it great or what?

Reason 7. Unlimited delivery of messages.

As I said earlier in the article, RSS autoresponders work just like traditional email autoresponders with the same functions.

What I am saying is that you can configure unlimited sequential automatic response messages that your potential customers will automatically follow at the desired time or dates.

And, the really cool thing here is that you can sleep knowing that 100% of your messages are reaching your potential customers.

Reason 8. Stream as many times as you want.

The only difference is that 100% of your marketing messages reach your subscribers, which means more profits in your pocket.

Reason 9. Many options to manage your subscribers.

Like traditional email autoresponders, RSS autoresponders also offer you many different options to manage and edit your subscriber lists.

I will not go into many details about this simply because it basically works just like an email autoresponder list manager.

I think these 9 reasons I just described above are, in my opinion, quite beneficial for an email seller with permission, don't you think?

In conclusion, I must say that the GREATEST benefit of RSS autoresponders is that they GUARANTEE the delivery of 100% of your marketing message to your subscribers, saving you valuable time and frustration, and giving you the advantage you need so that you can get the most profit from your transmission

Technology is here, so we must adapt.

This concludes that the "09 main reasons why" RSS autoresponders "are becoming the best friend of sellers via email permissions."

Monday, May 10, 2021

RSS as a change agent

RSS as a change agent

RSS as a change agent

To better understand how RSS is changing the way companies and people deliver and consume content on a macro scale, let's first remember how content is traditionally delivered and consumed.

People subscribe to email newsletters or email update services to receive content directly in their inboxes. It is (or better yet, it was) convenient, easy and simple.

But, for the content to be delivered to their inboxes, they must first reveal their email addresses, which are basically identification numbers that allow anyone who knows how to send what they want to these identification numbers.

But this is not a perfect world.

Since the "identification number" allows anyone to communicate with someone, people have very little control over who actually contacts them and what information they send.

In a way, it is a "perfect democracy" that simply does not work. Because, in reality, we don't want to listen to everyone who thinks they have something to tell us. Actually, we just want to hear from a very limited circle of people and receive very limited types of content categories.

But, for the sake of the argument, suppose we are actually getting information only from the people we want to hear from. Unfortunately, these people still have the power to send us the information they want, not just the information we want to receive from them. Basically, they have the power to send any type of content to our email inboxes.

We can unsubscribe, if you provide us with this opportunity, from your email service or continue receiving your content as is. One of the problems with this is that canceling the subscription can be a rather tedious process, it is definitely not a matter of two clicks, and some people even doubt that the subscription cancellation function really works.

This is our reality.

We are, more or less, obliged to receive content that most of us do not want to receive, and for the content we do want to receive, we also have to support a lot of information that we do not want to obtain.

This is the "democratic" nature of email and many marketing and editorial specialists have been abusing it for a long time. It is not the fault of the medium, of course; It's just that people are who we are.

But there is more.

One of the features of this channel is that it is extremely easy to remove content publishers that you don't want to hear from.

Now, we all have a very limited time for online content consumption. It has always been that way, but with the consumption of email content, in general, we don't even bother to unsubscribe from the content we don't want to receive, since we still receive hundreds of SPAM emails per day anyway, then why? bothering to unsubscribe from some email lists and the few additional emails we receive per week. Most people don't even know what they subscribe to anymore, since they don't have a unified view of all their email subscriptions.

However, this new channel, RSS, is quite different. Here you have an exact view of what you are subscribing. You see exactly which content publishers are on your list and you can delete any of them immediately, without thinking twice. It is fast, easy and comfortable.

Compare this to the relative difficulty of unsubscribing from the email lists, and even to the email mentality where you no longer mind being bothered to unsubscribe anymore, since you don't have a vision of what You subscribe anyway.

This new channel eliminates democracy directly from content delivery to publishers and returns it to end users.

If RSS content publishers want to keep and increase their readership, they cannot afford to do things they could have been doing easily with email.

Instantly, all content must be highly relevant. You can no longer afford to send blatant advertising messages or too much content that is of little interest to your target audience. If you want to survive, you need to adapt all your content specifically to the needs of your target audience.

The delivery of RSS content must, by nature, be more relevant than the content sent by email.

RSS content publishers know this and most are providing exactly this, very relevant content, generally more relevant than what most email editors are doing, since they are taking into account the specific characteristics of the channel.

And there are more publishers like this every day. And eventually, even those who use email and RSS to deliver content change the way they deliver content via email. All your content production becomes more relevant to the user's needs.

It is quite easy to imagine the large-scale implications of this.

As more and more publishers are starting to offer more relevant content, that also raises the bar for other content publishers, even those who do not use RSS.

Our expectations are increasing every day. We are no longer content with mediocre content, we actually wait and even demand more relevance.

And so the circle is completed.

The first RSS publishers have begun to raise our expectations about what to expect from Internet content and, therefore, have affected our habits of Internet content consumption. In effect, users are beginning to demand more, which in turn forces other publishers to meet the growing demands.

This process has just begun and still has a long way to go, but it has begun and will not stop.

Sunday, May 9, 2021

RSS Works: Hard metrics to prove it

RSS Works: Hard metrics to prove it

Marketing specialists constantly ask if RSS marketing works and if this can be proven.

It's time to take a look at some real-life RSS metrics from real-life sellers. These will show you what kind of results you can expect to see in RSS.

First I presented this information at the Conference of Trade Unions in New York City, the first conference entirely dedicated to RSS.

To clarify, we will analyze RSS metrics from 4 different points of view, each of which will show a facet of RSS marketing and a different way to capture RSS metrics. This combined data will give you the answer of whether RSS marketing is for you, as an addition to email marketing or not.


RSS statistics should be more relevant when they come from real RSS aggregators and their providers, since these people can accurately measure how their users actually use RSS.

Customer Reader [], which recently launched a desktop RSS aggregator, which sellers can bookmark themselves and then distribute to their readers, provided us with their latest data. This data is based on 3,500 users of your brand RSS aggregator and in the last [two weeks ago] 48 hours of use of your reader.

The most interesting fact is the average CTR of 23% (click rate) of the feed to the site in the last 48 hours, which shows that RSS works in terms of bringing readers of the message to the site. RSS users are clicking on the RSS content!

Now, what is the "feed to the side" CTR? It simply means that 23% of end users who subscribe to various sources, clicked at least once on one of the content elements of the sources to which they are subscribed.


Given the different RSS metric systems and the fact that no marketing tool can be measured 100% accurately from the side of the external tracking service, it is also important to see the statistics of the RSS solution providers.

To this end, SimpleFeed [], the providers of one of the most advanced RSS marketing solutions, provided some basic statistics.

Statistics are based on an application. Sample of 10,000 end users, average of 30 days and 4 months of data.

They are seeing an average CTR of 6.8% from the content element [individual content element in an RSS feed] to the site and an average CTR of 150% [1.5 clicks] from the feed to the site within 30 days.


And finally, let's take a look at the statistics from the point of view of the publisher / marketer. is one of the most popular technological sites on the Internet.

Although they are serving a more tech-savvy audience, Lockergnome is an excellent example of the results you can ultimately achieve with RSS.

First, they are seeing a 5: 1 ratio in favor of the number of RSS subscribers versus email subscribers, and even more interesting, a 500% better click rate with RSS than with email.


These are just some of his achievements, as a result of his RSS marketing activities ...

a] 120 page search results in important industry search terms
1 Voip vs traditional telephone system
1 VoIP solution provider
2 small VoIP companies
2 VoIP architecture
5 VoIP telephone equipment
6 benefits of VoIP
7 VoIP costs for small businesses
b] A 75% increase in traffic to the corporate website


These metrics clearly show that RSS works for sellers and publishers.

This information alone, also considering that RSS clearly receives 100% of its content and actually gives you a lot of new marketing opportunities, such as podcasting, should be enough to do something about RSS now.