Friday, July 30, 2021

8 basic rules for choosing the right affiliate program

8 basic rules for choosing the right affiliate program

8 basic rules for choosing the right affiliate program

1. Find a high-quality product or service

Remember that any recommendation you make will be reflected directly on you. If you recommend a high-quality product, the people you recommended will always trust you and be interested in future recommendations you make. If you recommend a poor quality product, I guarantee that they will probably hesitate to act on any offer that you recommend.

Don't be greedy. Only recommend products that you really believe in.

2. Look for a program that offers the best commissions.

I think it's perfectly reasonable that you expect to be paid 30% to 50% of the profit on each product sold. 5% to 10% is very low. You should look for companies that understand the "lifetime value" of the new customers you refer and who appreciate your efforts.

3. Make sure they have a high sales conversion rate.

Make sure the affiliate program converts a reasonable number of visitors into sales. Otherwise, your efforts to drive traffic to your website will be in vain. A conversion rate of 1% (1 in 100 visitors) is pretty good, 2% + is better.

4. Make sure you are credited for every sale you make.

You need to find out what type of tracking software the Affiliate Program you are interested in joining uses. You MUST look for a program that uses quality affiliate tracking software that is trustworthy and tracks EVERYTHING (online, by phone, fax, mail order, etc), because there are many companies that only track orders on line, and this means you'll never get credit for 5-10% of your affiliate sales.

Make sure they have a high sales conversion rate and good tracking software.

5. They must allow you to access your sales statistics in real time.

What I mean is that the Affiliate Program you join must give you a special username and password that you can use to access your own personal affiliate sales information directly on their website. Many affiliate programs have done this, you don't have to worry about it, but in case they don't, you should reconsider joining them.

6. Look for a program that teaches you how to maximize your affiliate sales.

Affiliate Program will provide you with banners, text links and recommendation letter templates that will generate traffic. They will tell you which techniques work well under what circumstances.

Find an affiliate program that is similarly dedicated to educating its affiliates.

7. Make sure they have a good reputation.

I know many people who have worked very hard, have made many sales for a company, but have never been paid or forced to wait months and months to get their money, I have been there too. If you have any concerns about a company you are thinking of doing business with, ask for references and check them before you join them.

8. Make sure you read all contracts and agreements.

Before joining any affiliate program, be sure to read all contracts and agreements very carefully. Pay close attention to the exclusivity clauses of the contract. 

Wednesday, July 28, 2021

Consolidate student loans and buy online

Consolidate student loans

Consolidate student loans and buy online

If you are running a home business, you know that budgets can be quite tight. Saving money whenever possible can make the difference between a business that succeeds and one that fails.

Next time you're online, buy something

Billions of dollars are spent online each year. Rather than suggesting that you hurry up and move your business online, I would like to suggest that you add some of your dollars and cents to the billions you have already spent. Businesses that move their operations online lower their overall costs and often pass those savings on to you. Computers, airline tickets, and even student loan consolidation can be purchased or arranged online. In my experience, I can find almost everything I want online for less than I can find anywhere else. The next time you're thinking of teasing yourself and making a big purchase, spend a little time shopping online and see if you can't save a few bucks.

Consolidate student loans and get your house in order

Chances are you've been out of school for a while, but don't skip this paragraph. If you consolidate student loans or other financial obligations, you will generally save a great deal of money each month on your monthly payments. Running a business from home often blurs the line between personal expenses and business operating costs; Do yourself a favor and make sure your personal financial affairs are taken care of before you get overwhelmed by past obligations. The government may not have cared about your credit score when they gave you those student loans, but banks looking to make business loans are an entirely different story. Making sure everything is okay will keep financial doors open that, once closed, are very difficult to reopen.

Score one for the little one

Don't believe it, most people want small businesses to be successful. There are many people who are willing to give you a break in pricing because you run a home business, but you may need to ask about it. Office supply retailers and computer dealers sometimes offer discounted prices to registered small business owners. The savings aren't always monumental, but even the smallest savings multiplied over a year or two start to add up to pretty substantial amounts. Shop around to see if the providers you use are willing to offer you a discount on supplies or equipment.

Dispense ... for a while

I'm probably not the only person who drove a car that was older than me during college, or ate ramen noodles more than once almost every day. Don't forget the lessons you learned as a poor college student - the same ability to get by with what you have can save you a lot of money in the long run. I had just graduated from college and wanted to get a new computer to replace the old but fully functional one I was using. This was before I took my own advice on consolidating student loans, so money was still pretty tight. He wanted to kick me when I saw that the price of the computer I bought dropped $ 300 in three months. Some expenses are necessary and unavoidable. For everything else, see if you can get by with what you have for a while longer.

Don't do it alone

Nobody likes data entry - it is time consuming, boring and time consuming. If you spend too much time writing numbers on spreadsheets, consider hiring someone or outsourcing them to another company. If you think you can't afford the part-time salary, take an inventory of your time and see if what you would pay someone else is worth the amount of time you will be able to invest in the most important matters of your business.

I know I risk sounding like your father lecturing you on money, but he remembers that a penny saved is a penny earned. A successful business minimizes costs and maximizes profits.

Sunday, July 25, 2021

How to profit from promoting affiliate programs

promoting affiliate programs

How to profit from promoting affiliate programs

1. Build your site around a theme that you like.

Becoming a webmaster will take a lot of time on your part. Make sure to build your site around a theme that you enjoy and can spend time on first.

Think about the topics that you like best and about which you know a lot. This will allow you to easily write about that topic to your visitors and share your knowledge.

2. Keep narrowing your focus until you find your niche that makes your site unique. For example, instead of sports, make your site about your favorite team, or instead of marketing, choose to make your site about ezine publishing.

3. Once you have decided on a theme for your site, you have also selected your target audience and are ready to join affiliate programs that sell products to that audience.

4. When you decide to join affiliate programs, look for affiliate programs that offer a line of products; This will allow you to earn more commissions when your referrals come back and ask for something more.

5. Choose affiliate programs that offer a two-tier commission structure, where you are paid a commission on the sales of the people you refer to the affiliate program, or affiliate programs that offer you the opportunity to earn residual income.

6. Track your promotional efforts. This is essential to help you identify which ad copy is driving the most sales and which marketing techniques are most profitable.

7. Generate repeat traffic to your site by making your site a valuable resource.

Publish your own articles, tutorials, e-books, your ezine archive, as well as promotional materials provided by the affiliate programs you have joined.

8. Keep your site regularly updated with new material.

9. Write recommendations.

Create a product page or recommended links where you share with your visitors the benefits of the products you promote - how those products have helped you.

10. To increase your commissions by promoting two-tier affiliate programs, also provide a top rated affiliate programs page where you recommend your affiliate opportunities to your visitors.

11. Keep track of your visitors by providing free courses via email.

Your courses can be those provided by the affiliate programs you promote, or you can create your own free email courses from your own articles or tutorials.

12. Publish an electronic journal.

Running an ezine will allow you to successfully drive more new and repeat traffic to your site, successfully market your affiliate programs to your visitors by staying in touch with them, and will also allow you to promote several different affiliate programs within the content of your electronic publication.

Publishing an ezine is also a great way to establish yourself as an expert or resource in your field, generating more commissions for you as your subscribers respond to your recommendations.

Friday, July 23, 2021




So do you want to choose an affiliate program or are you already involved in one?

These are six tips that you need to understand in depth. But first, understand that affiliate programs work like network marketing. I said it works like this because it involves downlines.

Now to get started. Once you understand these tips and use them wisely, you will have real success with the affiliate program of your choice.

Choose the right affiliate program.

Before choosing an affiliate program, make sure it is the right one. Check the company profile.  If your affiliate program is one that is constantly progressing, so will you. If it is stagnant, you will inevitably be stagnant. Check the age of the company. Businesses in their first two years pay a lot, but run the risk of quitting too early. They are just babies. Older companies are trustworthy. Very reliable. They have a track record that you can easily verify and they have a good organization built from years of existence.

2. What are the products of the companies?

Please be very careful. Only a fine line separates multi-level marketing (MLM) or affiliate programs from illegality. However, you are unsure if the company has a product that it sells. Never join a pyramid scheme. I'm not an expert on that, but I guess pyramid schemes are scams. If the company does not offer a product or service, you better forget it.

3. Check the Compensation Plan.

Your main reason for joining an affiliate program is to earn money! Should I say that again? To make money! So please see the compensation plan. Make sure it fits you. When does the company pay? At what rate? How does the company pay? If you don't like him, just forget about it and find another affiliate program that you are comfortable with.

Keep in mind, though, that even if your commission schedule is small but safe, the work you do can help blow it all up. Think of $ 1 in 1000 places ($ 1000). It can be accomplished weekly. You can figure that out with almost all affiliate programs.

In short, choose a program that suits your needs.

4.Join free programs but ...

I suggest you join the free ones.  I feel sorry for people who have tried various programs and paid a lot only to find that it is not the right one. But if you think you can afford it, then the choice is yours.

Once you've made up your mind, remember these last two tips!

5. Build your affiliate team.

This may be the most excruciating part of it all, but once you have an active downline team it's worth it.

Always remember, "for every twelve, there is always one Judas." There will always be bad apples in a barrel. Find the good guys, train them, help them, and you've just helped yourself.

How do you know the good guys? Easy; Beware of those who ask you questions, contact you and meet all the requirements in short periods of time. Go for them and you will be building a money order business.

6. Put yourself in the shoes of those you want to recruit.

Make things easy for them. Gather all the information and send it to him. I know it took you some time to get the information. Help them achieve it in less time. Probably in a few hours. Always contact them. Answer their questions. Give them all the help you can. Show them what to do and help them do it right.

Wednesday, July 21, 2021

Bloggingpinay- 5 mistakes to avoid when choosing an affiliate program

Bloggingpinay- 5 mistakes to avoid when choosing an affiliate program

Bloggingpinay- 5 mistakes to avoid when choosing an affiliate program

When people decide to join an affiliate program to earn extra money or to have a full-time job, they often do so with wishful thinking and no idea how the affiliate program actually works. Then you will be able to be more effective and earn more money for your time, so these warnings are definitely worth reading and avoiding.

# 1 Don't compete, support

Too many affiliate programs compete with your competitors, wasting money and putting affiliates out of business. However, if you are part of an affiliate program, the more affiliates the better for more information and more money. One of the worst things you can do is choose an affiliate program that believes in competing with other affiliates. Instead, choose an affiliate program that you agree to support and grow other affiliates for a larger network and access to more affiliates.

# 2 Small reward

Another mistake people often make when choosing affiliate programs is choosing a program that offers little reward for the person's hard work. Too many affiliate programs pay too little, and as a result, affiliates find it difficult to earn the money they should be earning. Look for an affiliate program that makes a good salary for your work.

# 3 Old statistics, if any

You want an affiliate program that offers good, solid, real-time statistics, not old or no longer valid statistics. There aren't many affiliate programs that provide the kind of stats an affiliate manager needs, but do your best to find an affiliate program that offers more.

# 4 No support

Too often affiliates find themselves waiting days for a response to an email and a question that is important to their business. You want an affiliate program that guarantees you support 24 hours a day if possible or at least within 24 hours. 

# 5 Fresh ideas, creatives

Many affiliate programs provide few ideas or creatives to their affiliates, so thousands of web pages end up with the same advertising. However, affiliate programs would have a better success rate if many different ads were made available so that affiliates could alternate ads and place different ads on different sites, depending on the products sold.

Learn these five mistakes by heart so you know exactly what you're looking for in an affiliate program, as well as what to avoid. You will be much more successful and happier if you don't get caught in these traps! 

Tuesday, July 20, 2021

Affiliate Program Basics

Affiliate Program Basics

Affiliate Program Basics

The affiliate program is a ground floor opportunity. All you have to do is send visitors to your affiliate website by placing a text link or banner on your website and receive a commission for each sale, without the hassle and expense of selling anything yourself.

Instead, you earn a commission for producing a transaction. Affiliate programs, also known as referral programs, associate programs, profit sharing programs, or reseller programs, give affiliates the ability to create an online business that sells thousands of products and services.

One of the first affiliate programs was run by the mega-bookstore They still have the largest affiliate base on the net, although it may not be the best affiliate program for many! with over 600,000 affiliate websites.

Affiliate programs are generally offered on sites that sell goods or services, although some affiliate programs reward other types of transactions, such as having a visitor sign up for a free newsletter or download.

Some affiliate programs pay per lead rather than per sale, in other words, you bring them a lead and they pay a fixed "finder fee" for the opportunity to market to that customer.

This is a typical arrangement for affiliate programs in the insurance, real estate, and credit card industries, for example:

Types of affiliate programs

Pay per sale - If you refer a visitor to the online merchant's site and the visitor makes a purchase, you get a percentage of the sale as commission.

Lead Pay - You are paid a one-time fee for generating a lead for the merchant. Typically, you are paid between $ 2 and $ 5 if the referring visitor completes an application.

Pay per click - You get paid for every visitor you send to the online merchant regardless of any purchase or sale. Typically, businesses pay between $ 0.05 and $ 0.15 per click.

Two tiers: You get a commission on the direct sales you generate and you also get a commission on the sales generated by the affiliates you recruited. Typically, businesses pay a 25% commission on direct sales and 5% on sales generated by their affiliates.

Reward: You get a one-time payment of the search engine fee for the visitor you refer. You will not receive commission for future purchases made by the customer.

When you join an affiliate program, you will be provided with a specially formatted URL (links) that you must use to link to the affiliate provider's site.

This will allow the affiliate provider to monitor the traffic to your site and pay according to the type of affiliate program.

The benefit of an affiliate program

You just need to drive traffic to your affiliate site. Write some articles and provide some links.

You don't need to find or deal with brokers, wholesalers, inventory, order processing, shipping and handling, customer service, technical support, handling returns, warranties, employees, etc.

An affiliate doesn't even have to be present, your site will keep making money while you're sick, on vacation, or just doing something else.

Another advantage of being an affiliate is that you do it from almost anywhere in the world.

How does the system work?

Many affiliate programs pay a commission based on a percentage of the income generated by the purchases made by visitors who come from your website.

For example; if you participate in an affiliate program that offers a 25% commission and

If you send a visitor who buys $ 100 worth of products, you just earned $ 25 in commissions.

The commission rate itself can range from 20% to 50% + in the case of intangible products like e-books or website subscriptions.

Affiliate programs vary widely in terms of overall quality, reliability, commission, statistics, the amount of help the business site offers to market the products or services it sells, etc.

By thoroughly understanding an affiliate program, you will minimize the risk of not getting paid and maximize your potential earnings.

Monday, July 19, 2021

BloggingPinay - How to know if an affiliate program is good

BloggingPinay - How to know if an affiliate program is good

BloggingPinay - How to know if an affiliate program is good

This article addresses what to avoid when looking at opportunities to make money online.

The wide variety and flexibility of money making opportunities available online means that there is no concrete list of attributes that a program should or should not have. This makes it extremely difficult for inexperienced entrepreneurs to make heads or tails of all the programs out there.

How can you be sure that you are not spending months of your life building a downline on a program that will close over the next year? Unfortunately, there are too many variables for someone to be 100% sure that a business will stand the test of time, but there are certain clues that will increase their chances of being right.

Here are things to look for (and watch out for!) In some of the top online opportunity categories to help you identify which businesses are most likely to be successful.

Resale / Shipment of products

The first thing to examine is the product. Does this product satisfy a need that more than a few isolated people have? Is the price of the product reasonable (even for someone who does not participate in the program)? Would you buy the product if you weren't on the show? If the answers to these questions are not satisfactory, the business will not last long. Move on.

The second thing to examine is the compensation plan. How likely is it that I will earn money from this program? Is the program structured so that most people can make several hundred to several thousand dollars a month, or is it set up so that a few heavy hitters make absurd amounts of money that the company can use on their own? Marketing literature while members with fewer than several? Thousands of referrals in your downline struggle to break even? If breakeven is not possible by completing the first level or two of the program, most people who join the program will lose money.

Traffic generation

There are two successful approaches to generating traffic. The first is to win the numbers games. By that I mean if you get a ridiculously large number of random people to visit your site, chances are that at least some of them are interested in what you have to offer. Visitors who are interested may be a small fraction of your total, but if it attracts enough traffic, a small percentage can mean quite a few bites. Good examples of these programs will allow you unlimited downlines for multiple levels. Programs must be free (or it will take more effort than it's worth getting people to join). The program's website should be very professional and compelling, as this site will close the deal when potential referrals click on your link.

The second approach to generating traffic is targeting. Targeting traffic is the practice of looking for the people who are most likely to be interested in your offering. If you have a hardware site, you are trying to get contractors and maintenance personnel to visit. Rather than focus on a large number of visitors, look for the select group that is most likely to be interested in your site. The value of these programs largely depends on their categories. These programs will segment your traffic into different categories. The visitors you receive are directed to your site by the program because they are interested in whatever category you choose for your program. So if there is a category that very accurately describes your area, you will get better results. If you have an investment banking website, then you will want to find a program that brings you traffic in the Investment banking category. Not so good would be a Finance category. If the traffic sent to you is in the Business category, you are still improving than the undirected traffic, but not by much.

Note: Many traffic generation programs will use a combination of the two previous approaches.

Paid email / browsing

A good paid email / browsing program is one that actually sends payments. These companies get their money (part of which is passed on to you) from advertisers. Some programs have difficulty collecting payments from their advertisers. As a result, they have no money to pay members who spend their free time reading advertisements for vitamins and discounted vacations.

The question then is how do you know that a program can collect information from advertisers. The simplest indicator is usually time. How long has the program been around? Another good indication is the quality of your offerings. If the oYour advertisers' feeds are at least moderately interesting, the more likely some of the people who see these offers are signing up. Advertisers are sure to pay (and keep paying) for marketing methods that get results.

Internet marketing

If you want to create an internet scam, impersonating an internet marketing program is one of the easiest ways to do it. Even in legitimate marketing programs, the product being sold is information. Inherent in selling information is the fact that no one can verify the product until you've paid for it, however that doesn't mean you can't verify the company.

Newsgroups are full of stories of people who have been scammed. Do a search on the name of the program and you will quickly find out how many people have been burned. With that said, you need to realize that even the best shows will have some negative comments on newsgroups. There are always people who signed up for a program and just waited for the cash to start rolling in instead of struggling to generate income. When these sloths didn't magically get rich, they decided to yell from the rooftops (or message boards) that their show was full of empty promises. Make sure you read the posts and get an idea of ​​how much effort the poster really put into making the program work. You can get a better picture of the quality of the program by searching for posts in different places

Sunday, July 18, 2021

Starting your own blog

Starting your own blog

Starting your own blog

Yesterday I was sitting in my local internet cafe, I like to get away from my "home office" every now and then and it's a great place to have a cup of espresso and meet interesting people. The pretty attractive woman sitting next to me was writing furiously and when she finished I asked her what she was writing about. I'm interested in how other people use the internet ... some people call that being nosy!

It turns out that she was a 'Blogger' and she was updating her website through a web browser. She was really into vegetarian cooking and was adding a new restaurant review to her blog.

If you spend any time online these days, you just can't help but read about blogs, they are becoming more and more popular; And they are a great way to build an online presence without the need for any technical knowledge. A blog is an abbreviation of the term "web registry", which is a relatively simple content management system.

Quite a few years ago, netizens began to collect interesting information and links that they found during their online travels. As time passed, they began to create logs of the information they collected and soon began to develop their own web logs. These web logs allowed them to update the information and links as often as they wanted.

Blogs are more permanent than posts in an online forum or discussion list, they are much more dynamic than traditional style home pages. They are also more personal than standard dailies and definitely more public than dailies. 

There are some common characteristics of a blog, but there may be slight variations within the classification. Some blogs provide succinct descriptions of links within the chosen blog topic. Some others contain comments and links to the news of the day. Some are endless comments on the writer's time. Others are: political blogs, intellectual blogs, some are hilarious and some are theme-driven. They are all - Weblogs.

As mentioned above, blogs are short, informal, and sometimes deeply personal posts, no matter what the topic of discussion is. They can be characterized by their conversational tone.

If a person has a web presence, but is disappointed with the static home page, if he wants a fancy treatment of posts on a global platform, then "blogging" provides an ideal platform. They may also consider blogging if they seek feedback from their chosen audience.

Two of his greatest strengths are his ability to filter and disseminate information to a very dispersed audience and his position outside of the mainstream media.

There are many different options available to new and seasoned bloggers alike. Some blog scripts are available for you to install on your own domain and these require at least a basic knowledge of FTP and HTML. There are many hosted blogging services available, some free and some paid. If you are serious about blogging, I highly recommend that you use the best system you can afford that meets your needs.

Tuesday, July 13, 2021

Top 10 blogging tips

Top 10 blogging tips

Top 10 blogging tips

With that said, bloggers are likely to increase their exposure by following a few simple blogging guidelines.

1.) Stay on topic.

Opinions are generally accepted, but the content of blog items should relate to a general theme. Unless you have an uncanny knack for wit, humor, or cynicism, most of your readers will be interested in content that relates to a specific defined topic or loosely defined area of   interest. Most readers won't mind you eating Cheerios for breakfast. However, they may be interested in the fact that vinegar removes stains and toilet paper rolls make excellent flower crowns. Define a theme and stick with it. This will ensure that you build a loyal following of interested readers.

2.) Stay informative.

If you are trying to create the impression that you know a specific industry or sector, be sure to keep up with the news. If you endorse a product or express an opinion, be sure to verify your details; your reputation is at stake. If you are offering an opinion, be sure to rate your post, making it clear that the content is intended to be editorial.

3.) Old news is not news.

While blogging every day can be a burden, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago will not be of interest to many. Telling her audience that Martha Stewart was convicted and that she will go to prison after her sentence is completed will make people question the value of her columns.

4.) Stick to a schedule.

Create a schedule and stick to it. Realizing that blogging takes time and effort, don't create unrealistic expectations and be unable to deliver. Usually an occasional lapse or holiday is meant, but readers who come back to find outdated and outdated content will find another blog with similar content. New blogs and RSS feeds appear daily. If you've worked hard to develop an audience and a community, you don't want to lose them due to a lack of communication.

5.) Clarity and simplicity.

Remember, the web is global and expressions, idioms and acronyms are not always translated. Sometimes a little explanation is very helpful.

6.) Rich in keywords.

If the goal of your blog is to increase your visibility, include related keywords in the blog title. Each publication article should have a title that attracts attention but is relevant to the publication. The title should not be more than 10-12 words.

7.) Quantity matters.

A title or a simple sentence will not generate interest from readers or help with search engine ranking. Make sure to archive old blog posts to develop a great content portal with similar topics.

8.) Frequency.

If your blog content is updated frequently, search engines will tend to crawl the pages at regular intervals.

9.) Spelling and proofreading.

Remember that everything you post on the Internet can be found and archived.

10.) RSS.

RSS will increase the reach of your blog. 

Most weblog audiences are small, but with time and regular updates the audiences grow. Bloggers may never have more than a few hundred readers, but people who return regularly are often interested in what you have to say.

Tuesday, July 6, 2021

Get an editor and get what you want

Get an editor and get what you want

In the basic scenario of book publishing, a writer finishes a book and then finds an agent who helps sell the book to a publisher. When someone asks, "How do I find an editor?" they often look for the details of this scenario. But let's back up a bit. The answer to this question has to do with what you, as a writer, want from the publishing process, as well as what the publisher wants. It is better to be as clear as possible on both counts. Here are some things to consider.

What you want

What exactly do you want for your book? Your answer may save you a lot of time and heartache. Here is an example. Recently, a writer emailed me saying that he wanted to find a publisher for his book on treating sickle cell anemia. He said that he felt that it was a really important book and that people would be interested in the information. That's great, but if your main goal is to get your book into the hands of those facing the disease, you don't have to go to a big traditional publisher to do it. He can publish and take the book directly to sickle cell doctors' offices, support groups, and organizations.

Do you want a book that tells a family story that will be a legacy for your children? Do you want a book that establishes your experience and helps you get started on the public speaking circuit? You can achieve these things through desktop publishing. A prominent ghostwriter recently published a book on his trade and landed a television interview in which he talked about how politicians write his books. The author was introduced as a "ghostwriting guru" and his book was prominently displayed at the end of the story. There was nothing that would have told him that the book was self-published. It didn't matter that it was. He still got the tip, he was still seen as an expert.

Do you want to go for the whole enchilada: traditional publisher, book tour, the state of having validation from a publisher? That is fine too. Which brings us to ...

What editors want

Editors review tons of manuscripts daily. How do you make your shipping package stand out from the crowd? Giving what they seek.

They want good writing. That's a fact, but how do you deliver it? First of all, stay in a mode of constantly learning about his trade. Take classes, workshops, join a group of writers. Then hire someone to help you. There are many editors who help writers prepare a manuscript for submission. Some agencies even provide editing as part of their services.

The next part is more difficult. It has to do with that magical term "platform". Everyone these days talks about how publishers buy based on their platform. In fact, your presentation package, fiction or non-fiction, will focus on showcasing your platform. Here's what they're looking for and how to prove it.

Who you know and who knows you: Include testimonials and announcements from well-known and prominent people in your package. If you have some big names behind you, that's more power to your marketing machine.

Do you have followers? If you publish a newsletter or other regular medium, you will want to show how many subscribers you have. If you have a great website, please indicate the number of visits you get each month. If you sell a product, provide sales figures to show that you know how to produce what your customers want.

Are you in front of people all the time? Say what means you already have under your belt. When and where were your last speaking engagements? Describe any recent radio, television, newspaper, or magazine interviews you have done.

If you are missing any of these areas, it is never too late to change your situation. Polishing your prose and personality are the best steps you can take to attract an editor. They will also help ensure your success if you decide to do it on your own. Remember, any improvement to your writing or marketing fronts will never go to waste!