Monday, August 8, 2022

Get a top 10 ranking without paying a penny

 Get a top 10 ranking without paying a penny

Get a top 10 ranking without paying a penny


If there's one thing Google loves, it's content. Done right, a content-rich website is almost certain to rank high. But how do you get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option...

What if you could get your content for free? And not just a bit of content; much! What if you could get an almost unlimited supply of expertly written, keyword-rich content specific to your topic, absolutely free? Would you take it and upload it to your site in an instant? Of course you would! Well, here's the good news: you can! Read on to find out how you can get a top ten ranking on search engines without paying a single penny...


Yes, the content gives you a great ranking.


Content is king. This is widely recognized as fact, but if you need more conviction, consider the following two points:

Point 1: In Google's own words, one of the keys to ranking high is "creating a useful, information-rich site" (from "Google Insights for Webmasters" - http://www.google.com/webmasters /guidelines.html).

Point 2: A Google insider, codenamed 'Google Guy', advocates a list of 26 steps to building a high-ranking site. Step 5 on the list says, "create one page of content and get it online per day in 200-500 words" (from Brett Tabke "26 Steps to 15k a Day" - http://www.searchengineworld.com/misc /guide .htm, recommended by Google Guy in a WebMasterWorld QA session - http://www.webmasterworld.com/forum30/29727-6-10.htm).


But why does the content give you a great ranking?


I won't go into more detail about IF Google loves content. However, I will briefly explain WHY. Google's love affair with content is based on two key attractions:

1) Google loves content-heavy sites because it assumes they provide a lot of useful information. And remember, that's the only reason Google exists: to help people find useful information. The more useful Google results are, the more traffic (and revenue) you'll get.

2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold their site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because it makes them useful to their visitors (thereby building loyalty to the site), and they gain credibility and authority because they are associated with you.


So how can you get free content for your website?


Three words: 'free reprint articles'. There are hundreds of thousands of people who write high-quality, helpful, and informative articles on just about every topic imaginable, and then give these articles away to any webmaster who wants to post them on a website. In exchange for the article, the author only asks that you keep the author bio at the end, with all links (eg, "Glenn Murray is an SEO writer and article submission specialist...).

To find free content for your website, simply visit any of the hundreds of "article banks" on the Internet, such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www. . .articleblast.com. Browse or search for the topic you're interested in, then grab the articles for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles directly to your website (using RSS).

Alternatively, you can sign up for any number of article distribution lists and have articles delivered directly to your email inbox. Again, it's absolutely free! Some of the more popular mailing lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com /group/Free-Reprint-Articles.


TIP: The item banks and mailing lists mentioned above are just the tip of the iceberg. There are hundreds more - just search for "free reprint articles", "article submission", "article submission site", "article submission", "article submission site", "free articles" or "free content" . You can even find a site or list that only deals with articles related to your particular topic.


Because it is free?


Why do these authors give away their articles? Because it helps the author's own search engine ranking. It is a promotional activity known as 'article PR'. As explained before ty because his articles are widely published. And because you're freely demonstrating your expertise and knowledge, your readers will trust you and be more likely to be loyal to you. (In this sense, "PR" in the article PR means Public Relations).


How do I know if the quality is good?


It is a process of natural selection. The better the submission of the article, the more often it will be published, so it is in the author's interest to write and submit articles of the highest quality. Of course, this doesn't always happen, but in most cases, you'll review articles before posting anyway, so if you discover one that doesn't measure up, don't use it.

Over time, you will become familiar with authors who consistently publish good quality content; you may even find enough of them that you don't need to search for anyone else's content...


Where do I put the free content?


Most people put articles in an 'Articles' or 'Resources' section on their website, but you can put them wherever you like.


How much free content should I use?


As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects at least some of your site to be original content, then give it to them.

But what about the problem of duplicate content?


It is not a problem!

There is a lot of talk about how Google penalizes duplicate content. The theory is that when most of the content on two separate web pages (on different sites) is the same, the one with the highest PR will be displayed and the other will not.

Whether or not this theory is true is still a hot topic in search engine circles, but regardless, it doesn't affect people posting free reprint articles. When you post the article, just make sure you have unique content around it. In general, it is enough to have your own unique introduction to the page (which can be common to all pages) and your own navigation elements, headers, footers, sidebars, logos, images, etc.

conclusion

Free reprint articles are a great way to rank high. And you don't have to pay a dime! So, what are you waiting for?


Happy reprinting!

Friday, August 5, 2022

Mark on the press

Branding in printing


Mark on the press

When you come across the term branding in print, the logos, designs and styles that go with it are the first things that come to mind. The brand, if you dig deeper, it's not just these things. A more concrete definition of branding is the response that people have when they think of your business or company. The answer can be in terms of emotional or intellectual aspects, depending on how the readers perceive them. In both senses, the brand is the strong and consistent message that you impart and reach people.

Why is the brand so important? Attract customer loyalty. If they have used your services, they will surely remember you the next time they need something. They will also be able to tell their friends about you. In some cases, the logos and designs that the company has are the ones that stick in their minds the most. If they don't remember other information about you, they probably remember the logo and maybe even the colors of your printed designs. Understanding customer needs and problems must go hand in hand with brand building because the two work well together. One cannot always be successful without the other.

If the brand in your business has already been established, it does not mean that you can leave it at that and relax. The brand you have is also a part of your business, therefore it needs to be maintained and updated frequently. As with the business itself, branding is also an ongoing process that needs to be reinforced if the business is booming and more exposed in slower times. Wanting your customers to retain a positive outlook on you is accomplished in branding. If your print job is losing the efficiency your readers have grown accustomed to, they may also lose interest and think of using others for their needs. You don't want this to happen.

Building a strong and trusted brand for your print materials can help your business or company more than you think. Just think that it's not every day that people remember and stay true to something. With the variety of other businesses available and easily accessible, staying loyal to one is becoming more difficult. It is always better to keep what you have started and continue to do so for your clients.

Knowing what brand on your company's printing materials is a guarantee that you can be sure of generating income. But first, think about what you need for your brand and how to keep it unique and memorable.

Tuesday, August 2, 2022

The Ten Commandments of Search Engine Optimization

The Ten Commandments of Search Engine Optimization


The Ten Commandments of Search Engine Optimization


Most of the time, when we introduce a new client, they ask us for SEO guarantees. "Your competition has guaranteed the best results and submission to 100,000 search engines and directories." We do our best to educate clients that search engine optimization is about smart work and not just adding random keywords and submitting them to every possible directory. I am writing this article to reach out to SEO buyers and help them distinguish crooks from genuine SEO. I have compiled my search marketing experience over the years in this article. I hope this helps you select your search marketing initiative.


Commandment 1: There are no guarantees of rank. (Period)


Only search engines control their indexing and ranking algorithm. Don't try to fool the search engines. The only way to improve your search engine ranking is to follow the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not for crawlers.

If your Search Engine Optimizer sold you the "First rank in Google in 10 days" magic. Forget it. There are no short cuts. Ranking higher in natural search engine results will take time. Hard work is a must, especially for your website content and links to your site.


Commandment 2: Classification is not the end, it is the means.


Ask yourself what you will get from Top Search Engine Ranks. Most businesses are interested in increasing website sales or at least generating qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs who would try to show case results for keywords that appear only on their website. Beware of such tricks.


Commandment 3: Know your competition.


“Rank” is a relative position and even more so in the natural results of the search engine. How well you do in search engine results is a function of how much hard work you've put into the competition. Analyze keywords, links, keyword density, and competitor spread. But make sure you never copy your competition.

Commandment 4: Use a search engine friendly design.


A search and visitor friendly design is a must for any successful website. Your website must be attractive enough for repeat visits from search engines and potential customers. Make sure you have search engine friendly URLs and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g). You should also make sure your web designer follows global coding standards like w3c (http://www.w3.org).

Commandment 5: Select Keywords that are worthwhile.


You should research keywords before targeting them. There are tools that give you a good idea of ​​keyword search potential, for example (http://www.wordtracker.com/, http://inventory.overture.com/d/searchinventory/suggestion/, https:/ /adwords.googlecom/select/KeywordSandbox). It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out how many web pages are targeting the keyword. It is recommended to start a campaign with keywords with moderate competition and high number of searches.


Commandment 6: Write great content.


Even if your website site is technically perfect for search engine bots, it won't do you any good unless you fill it with great content as well. Great is contextual and has editorial value. Great content brings repeat visits and increases the chances of conversion. Great content is factual and appeals to the target audience. The web page must have the desired action embedded in the content.
You must ensure that the content is up to date. Keep adding and editing content regularly.

Commandment 7: Use a good hyperlinking strategy.


Hyperlinks make content accessible and contextual. You must hyperlink in the correct context within the website and to other websites. Good links are appreciated by search engines and visitors. No one likes to be taken to a mall that sells "Macintosh" when they buy "apples."


Commandment 8: Write relevant and original meta content.


Meta content is like business cards. Just as your business card tells who you are and what you do, meta content tells search engines the relevance and context of a page.competition there are two ways to learn. Learn from your own mistakes and learn from the experience of others. You could choose any. If you have time and can wait for the dollars to come online, do it yourself. If you want to get started now, it may help to consult the experts.

Sunday, July 31, 2022

The SEO scam

The SEO scam


The SEO scam


I have decided to write this article as a result of numerous emails. It seems that more and more people are falling victim to bad SEO. The main complaint is that they are paying too much for little or no results. Also, many are victims of bad SEO practices. If you plan to hire an SEO professional in the future, I suggest you use this article as a set of guidelines.


Before you go with any SEO firm or individual, do the following:


A) Find out how established and experienced an SEO company is before you negotiate.

Do they have a sizeable list of clients under their belt?

Are they published?


B) Examine your portfolio.

What kind of results have they achieved?

Get in touch with some of your clients. Were they satisfied with the work done?


C) Consider and confirm your methods?

How will they optimize your site for your keywords?

Do they use organic methods? Some people or companies use doorway pages, hide text in the background, use redirects and other blacklisted methods. Stay away from these.


D) Get at least three proposals from different SEO companies.

Look at each one carefully. Are there similarities? Proposals will help you see which companies are honest and which ones are trying to sell you something you don't need.

How much? Cheapest is not always best, however, the highest price may not be linked to a comprehensive and viable course of action. Try to find a person or organization that will give you what you want within your SEO budget.


E) Contract, Contract, Contract.

Get everything in writing. Please review the document carefully. Make sure you cover everything you've discussed, including methods to achieve your desired results. Have the copies signed by both parties. If the job is large, you may want to consult an attorney.


F) Clearly indicate the payment conditions.

While most SEO firms won't do any work for free or accept a pay scale based on results, many competent SEOs won't shy away from a base-plus-performance incentive package. I'm not a firm believer in prepaid contracts. Most SEO professionals will adhere to the standard of 50% up front, 50% on completion. Make sure all financial terms are as clearly defined in your contract as the actual scope of work. This will protect all parties involved in the event that expectations are not met.

In general, try to do everything you can to educate yourself on SEO. Have a basic understanding of SEO terminology and SEO methodology. Anyone offering SEO services should have no problem explaining how they intend to get results. If they don't earn your trust or raise a red flag for whatever reason, keep looking. You will eventually find someone who will help you achieve your goals for a fair price. Happy hunting.

Friday, July 29, 2022

Brand on the Internet

Brand on the Internet


Brand on the Internet

At first there was traffic. It was easy to get in 1993. Publish a website and the entire web world would know about it and visit it within a month. In fact, in his days one could visit every site on the Web. I know. I have done it several times.

And the offline ones saw that the traffic was good and they came, by the millions. Thereafter, publish a website and you will be lucky to have successes other than your own development successes within a month. And people knew the traffic was good, but they had little or none. Challenge creates opportunity. From there came directories and search engines and people rejoiced because millions could now be found. And so the first iteration of the Web passed and the found and the lost were as one, eventually indexed.

Trade and competition arose, as always with every technological advance, business models denounced the wild west confusion of the web and mandatory order and profit. And the traffic was still good but people lamented that the ecumenical nature of the traffic was replaced by bought and paid for. And the big brands rejoiced because the traffic was good and could be bought, tamed and redirected. Yet throughout the entire process, all the pioneers, the reckless, the diligent, and the brave stood their ground, because they had gone digital in their perspective, and such was the state of the Web. Traffic increased, although not for everyone. Traffic is the river that always flows. And so the second iteration of the Web passed and the lost went even further and the found were paid with money or hard work.

And the third iteration dawned and Google became the word spread all over the world. The clouds thickened for many and cleared for some, a new term emerged in digital land, although it was long a staple in that of analog. The term is brand and its nature will continue in the next episode.

Monday, July 25, 2022

Search engines - Purchase keywords and run



Search engines - Purchase keywords - Internal history


Buy your keywords to appear in the browser's address search bars -


It seems that about two or three times a month we receive a phone call that extols a "safe" way of driving keyword-driven traffic to your law firm's website. At first glance, the tone sounds very attractive: you can buy keywords so that when someone writes that specific keyword in your Internet browser, it goes directly to your website.

Like many of these scams, more research is needed to get the real facts. There are several variations of these plans and they all sound like you're missing out on an excellent opportunity if you don't sign up immediately to "own" your important keywords.

After some in-depth questions, the true story can be summed up in the cliché “If it seems too good to be true, it often is. Like most scams, this is based on a core of truth, adorned by the omission of material facts.


This is what we discovered:


A plan only works if the keyword is written in the browser's address bar, not in a search bar. The address bar is where the name of your website appears as

http://www.your-site-here.com. Most people do not write search phrases in this bar. In addition, to work, the person must have downloaded a program that replaces or modifies their Internet browser. This is the real key to this plan. These program modifiers are generally downloaded without the full knowledge of the public. Many times they believe that they are installing an improvement that will add some minor functions to their browser at no cost.

In reality, they are being deceived as to the true purpose of the program.


The other version of these "buy your keywords" programs is similar to the previous plan, but it has the Internet browser search box modified to redirect the search engine to paid websites.

With both variations, the key to its operation is that they only work with a modified Internet browser. Many times, such software is known as spyware and is complemented by some freeware
program to deceive the public in the installation of the software.

This raises some important questions. Do you want to participate in such a deceptive program?


In addition, the key to the potential success of such plans is the installed base of modified browsers. This is where you will hear all kinds of complaints about the installed base. However, judging by the comments on various webmaster forums, it seems that this installed base is too small to be profitable.

Just for fun, in the last two request calls, I pretended to be interested. (One referred to a real estate site in San Diego and the other was a legal Houston website where we are webmasters).

I asked the caller about their installed base of manipulated browsers. Needless to say, I received extraordinarily high figures. They tried to register me immediately, because other people could buy at any time the keywords that I could get now. When I asked them to send verifiable information about the numbers by email or fax, I received assurances that the information would be sent shortly. Surprise, surprise, information was never sent! The same scenario doubled when I requested a list of some local lawyers who used the service for at least six months.

In addition, with many free programs designed to find and eliminate such spyware, updating systems and computers, it is debatable whether this installed base will increase or not.
decreasing. Will your investment generate a profitable return?

Again, according to webmaster forums, it seems to be the consensus that you will get more visitors to your website by sliding your business card under the windshield wipers of cars in a supermarket parking lot.