Sunday, January 17, 2021

Small businesses and brands: why and how?

Small businesses and brands

Small businesses and brands: why and how?

However, when we talk about a brand most of the time people try to relate it to the house of large companies, the fact is that every company needs to establish its brand to survive the competition. This is nothing new; Experts and management gurus have been preaching the same sermon for years, but what they haven't said is why you need to brand your small business. How will the brand help you establish your business? How can you establish your brand without spending a fortune on it?

You may have a very small business, but would you like your customer to perceive your business as a small business endeavor? Definitely not, and your business cards, letterheads, and other marketing assurances do just that. They give your customers the impression that you are an established business house of considerable strength and not just a family store.

While you've read up to this point, you may have started planning to get some home-printed business cards or visit the website where you saw the pre-formatted business cards sold for peanuts. Beware! The quality of your business card is an indication of the state of your business and your clients are smart enough to understand the difference between a standard design perforated business card and a professionally designed business card printed on good quality cardstock. .

Most of us, including you, would prefer to consider the stability of a company before making a purchasing decision. Once you've established your brand with a professionally designed logo, business card, and other marketing efforts, it will be much easier for you to develop your credibility with customers.

Getting a professionally designed custom logo is one of the most important elements of branding a business. A logo is not just a symbol or graphic piece; it is actually your corporate identity. A properly designed logo can leave a lasting impression on your customers and will never let your business get out of their minds. It also makes your company easily recognizable. Just think, wherever you see the golden M for McDonald's, do you really need to think twice, which company are you referring to? Ideally, a good logo should reflect the nature and attitude of the business.

Once you have a logo for yourself, it will be easier for you to establish your brand. You can use that logo on your business cards, letterheads, and other accessories. Don't you think it will make a difference if the package you use to deliver your products to your client has your company logo? And if you are using a reusable package, your customer could use the same package to pass other products to one of their friends, what happens then? Yes! Your logo is noticed by someone else, it adds one more name to your potential customer list. He is on the way to establishing his own brand.

Similarly, with business cards, as they are passed from one person to another, more and more people get to know your business and the potential customer base increases.

Having a professionally designed business card or logo also shows your commitment to your business.

A short, memorable phrase is another helpful branding tool. Printing a slogan on your business cards or business stationery makes it easier for people to understand the nature of your business. Ideally, your tag line should say not only about what you do, but also about your USP.

With all that being said, the fundamental question most small business folks would ask themselves is, how much does it cost to do all of these things? I would say, "not much". Money is always a problem for most small businesses (which is why they are small, otherwise most of us would like to open a Microsoft and be as rich as Bill Gates).

So if you think you're tired of being a "small business" and it's time to grow, take the first step; establish your brand!

Friday, December 18, 2020

Keywords (a waste)! Brand comes first!

Keywords (a waste)! Brand comes first!

Keywords, keywords, keywords ... Establishing an internet presence is said to be about controlling hot keywords. uses a total of 3 keywords, Saddleback Church uses only 2. Can you guess what they are?

Building a great business and letting people know it through traditional methods can drive business to your site and is much more profitable than pay per click. Pay per click is like having a store on Main Street and getting paid for everyone who looks in your storefront. Would you let a city do that?

What if newspapers charge you for everyone who reads your newspaper ad, whether they bought from you or not?

Focus on building your business reputation and customer service, tell everyone you know to visit your website, then provide them with on-site services that are useful, entertaining, interesting, and updated frequently.

Why do you have a website? Internet clients are great but wildly fickle. Not only that most are just surfers. What if you had a business in a mall and the mall charged you for everyone who walked into your store, you would bid against a similar store in the mall to charge you a higher price for each person you pass by your window?

Just as the Las Vegas casinos are the winners and the gamblers are the losers. Search engines are the pay-per-click winners, customers are the losers.

Saddleback Church's popularity is the result of a marketing technique that relies wholly and entirely on building relationships between small groups. The church has 2,600 links on Google, 17,100 on Yahoo (Alta Vista) but these links were not purchased or created on linking sites. They come from real people who have heard of the church and are interested in the product. Coca-Cola has 10,200 links on Google and 18,000 on MSN, do you think they bought those links? Look for Coca-Cola under the keyword soda or carbonated drinks that aren't even in the top 50.

These are companies that have worked to create their business first and then the website.

I don't think you will be surprised. They have built a name in their respective communities and can be found on the internet under that name. No 499 keywords, no pay per click, no cons or pitfalls ... just a good brand name and a great reputation.

Thursday, December 17, 2020

The art of a successful brand

The art of a successful brand

Branding: it is a term that has great weight in the world of advertising. Your brand is your identity; it's every piece of the puzzle, fitted into the bigger picture of your business. From its name and logo to its business philosophy and corporate mission; from your ad campaign message to your design elements; of its products and services; Everything that your company owns, produces, declares, sells and markets is included in the broad title of your brand.

What exactly is a "brand"? Ranchers carry an iron to mark their cattle, as a way of signifying that they own those cows. Similarly, modern corporations choose a logo to mark their name in the mind of the consumer. Every time you tag an ad or website with your company logo; Every time you take a political stance on behalf of your company, you are putting your brand into practice. And if a brand indicates ownership, then your ultimate mission should be to dominate or own your niche. Brand your company. Own the cow.

How do you determine your branding style? Analyze your audience. Are they men, women, or both? What is the age group and economic level? What are your spending habits, your values? How do they TALK? What worries them? What do you think you NEED? Where will your focus be in six months? And most importantly, how does your marketable product fit into the scheme? If you never really get to know your audience, you can read all the practical marketing strategies in the world, and it won't mean anything to your business. It won't help you build your brand.

What is the next step? Always, always, always put yourself in their shoes. Jump straight to their heads, if you can. Think about your audience during the business plan conception process. How do they communicate? What do they find visually attractive? Are you marketing to seniors? Use larger fonts, a nostalgic tone, and a morally outspoken attitude. Is it the filthy, stinky rich you are trying to attract? Save the Crazy Eddie hack, because money is not an issue here. All the energy used to promote your brand must be focused on winning over your key customer.

There will be a time when you will completely lose sight of who you are trying to attract. This, in turn, dilutes the power of your brand. This happened to me once during my writing stint at a digital media company that sold greetings from Santa Claus. In my sales letter, which spanned pages and pages, there was no limit to what Santa could do! I could praise the little ones for using the potty. He could be a matchmaker for a couple of young lovers. I could arrange an argument you had with Aunt Freida in Topeka. This was all great, but it really revolutionized Who We Were as a company, and our Santa was turning into a Jack Frost of all trades. That was not good! So we returned to the starting point. And through simple words and a narrower focus on our original audience of children, we finally captured the magic of Christmas that we had originally thought of as our brand.

Reflect your brand in everything you do; from the design of your website, to your public relations, to how you sell your product. Once you have done this, the next step is to build brand awareness. This is achieved through consistency. You can dream of the brightest ad campaign on the planet, but if you are not consistent in implementing it, you will never establish brand recognition.

If your company's tone is "fun, light, and non-controversial," steer clear of anti-war demonstrations. If Arial is your font of choice, then don't switch mid-campaign and post affiliate program materials using Tahoma. If tongue-in-cheek humor is your eye-catcher, don't line the edges of your website with super soft personal ads. Ask yourself: will this resonate with my key customer? And use your logo and company tagline whenever possible - in email correspondence, on your website, as letterhead, on your business cards, in your advertising, and on your product packaging. Remind people who you are. Burn your brand on their minds.

To some extent, the brand is following the pack ... emulating respected companies that capture what you'd like to be known for. Still, a wise entrepreneur should never forget that today's success story is tomorrow's dot-com that went under. Just because Joe Baloney made millions selling with a bilingual circus clown doesn't mean that works for you ... or that anyone will find him remotely interesting in six months. The market changes like the tide, depending on the direction society goes. Where they were before, in what direction they are headed, and wherever they are likely to end ... socially, economically, ethically, politically, culturally, intellectually, psychologically, philosophically.

How will you know that you have scored successfully? When people start listening to you. Not just listen to what he says, but let you make the decisions. You will know when people start to imitate you too. You will begin to see imitations of your products and your company image. This may flatter or annoy you, but when it happens, it is your signal to take the group in a new direction. Here's how to stay on top of the brand's game.

The day you find yourself functioning as a real live spokesperson for a group of people will be the day you have achieved brand recognition. The day it makes headlines on the front page is the day it will become a household name. But a word to the wise: once your brand reaches true power, someone will try to bring it down. Remind them that you own this cow.

Wednesday, December 16, 2020



Company branding is one of the most important components of your marketing plan, especially when you strive to establish your company's position in the market. Identity, differentiation and reputation are part of the company's brand package. How people perceive your business is largely related to the effectiveness of your brand and how it is portrayed, recognized, respected and remembered in the community, with both current and potential customers. 

A brand is essentially a way of communicating a promise or an exchange between you and your customers. It is a way of communicating to your customer who you are and what you promise to deliver.

The company's branding helps improve its advertising. When people are familiar with your company name, logo, products, and brand, they try to relate to the association. This is useful when placing a commercial or print ad, as people would easily connect with the business under this brand. You can focus on one thing and that is to sell your products.

When people start to recognize your logo and learn about the great practices your company represents, they will trust and associate with the products too. First you need to create a niche for yourself and then things will be easier for you. It takes considerable effort to market your products and this should be sustained for a relatively long period of time. This is where you should ask the agency for help.

So from the beginning, you need to work to build a strong brand and build brand awareness. If you have a strong brand presence, people will automatically be drawn to you when searching for that particular product. 

Tuesday, December 15, 2020

Brand and Focus

Brand and Focus

Over the years, I have been frequently asked what is the secret formula for a successful brand. What people really ask me is how to make your brand a global leader, like Coca-Cola.

Well sorry guys. There is no hidden magic in the brand building process. What building a successful brand is all about is following three simple principles. These form the crucial guidelines that will help you build a successful brand.

Branding is all about focus. When I say focus, I mean many things. But the most important points are:

· Your focus on a specific audience;

· What is reflected in your focus on specific values;

· Which is reflected in your clear focus in a specific tone of voice.

I know it sounds banal, but defining your unique target group is critical. Let me give you a couple of examples.

McDonald's has always been a family restaurant and never a hamburger joint. What is the difference? None. But the family approach is a positioning strategy that is reflected in everything the corporation does. McDonald's knows that by targeting families it reaches one of the most engaging and loyal consumer groups available - they enter parents' wallets through the minds of children. Knowing the strength of this strategy, it's no wonder McDonald's has become what it is. And by the way, audience focus doesn't mean McDonald's is missing out on attracting teens, tweens, or adult singles to its restaurants. Obviously, McDonald's restaurants are full of these types of consumer groups.  Imagine McDonald's targeting teenagers. Do you think families would appear?

A famous vodka brand decided to take targeting to the extreme by focusing on alternative audiences, such as the gay community in the USA. Reaching this community in the trendy bars of Los Angeles, San Francisco and New York, the product became fashion and therefore attracted an increasingly wide audience. At this point, the vodka in question is one of the best-known brands in the world, but it has been raised in a very alternative context.

Having considered the importance of your brand's audience focus, let's look at your message. What does your brand mean? What imprints should you leave on the consumer's mind after exposure? What are your values? If I were to ask you what impressions come to mind when I mention the word "Lego", you would probably be talking about "a creative construction toy" or just "colored plastic bricks". If I mention "Rolex" I would probably respond with something like "high quality Swiss watch". "Mercedes Benz"? "A high-quality German car".

The principle is simple.  Don't be too ambitious. You cannot make the consumer say everything they want. For example, you probably didn't say "Just imagine." when I asked you to respond to the Lego concept, even though that's the slogan for the product today. Focus on your brand values   and communicate them consistently.

That's the third important factor in a healthy brand strategy: consistency of communications. Being consistent means conveying your brand message using a tone of voice that becomes recognizable as the voice of your brand - communicating your brand values   to your target audience day after day, year after year, everywhere, on! any place! A good rule of thumb to consider is this: When you start to feel sick and tired of your brand's message and voice, your connection to consumer recognition is probably just beginning. Remember, you are exposed to your brand thousands of times more often than your customers. So don't let your own frequency of exposure affect your communication decisions.

Consistency is applicable in all facets of your brand's consumer communication strategy: make sure your brand addresses your audience consistently, communicates the same message, embodies and conveys the same values, that is displayed with the same vocabulary, nomenclature, design elements and graphics at all times.

Many companies fail the consistency prerequisite, even large ones who would think they would know how to handle this fundamental branding challenge. Take Swissair for example. Each of these sub-identities is accompanied by a version of the Swissair logo, although they all fly internationally. I'm sure there is a logical reason behind the comp's divergent branding strategy.

air year. But I wonder if Swissair customers get it.

So why didn't I define design consistency as a factor in its own right - the graphic design, the logo, the look around the brand? Well, because these elements are not what create the brand. They support you and can help accelerate recognition and therefore accelerate the brand

Monday, December 14, 2020

Branding versus search engine optimization

Branding versus search engine optimization

Branding versus search engine optimization is a marketing dilemma that large companies will have to face online. Often times, companies will have to decide whether to promote their own brand as their primary keyword phrase or to optimize for a more generic keyword phrase.

For example, a search engine report indicates that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to first optimize its own brand and then the word "electronics."

But let's take a competitor like Fry's Electronics. Approximately 95,000 visitors search for the term "Fry's" each month, well below those who search for "electronics." Does this mean that Fry's Electronics (an partner) should 

Currently, a Google search for "electronics" will show that Best Buy does not appear on the first two pages. Fry's ( is on the second page. But let's take one more look to see who is in the number 1 position: Sony.

By optimizing both words, Sony has caught a lot of Best Buy unattended traffic and perhaps even exceeds Best Buy traffic by doing this.

Another trademark problem is trademark infringement. The courts have confirmed that websites that use another company's brand name in their meta tags are committing trademark infringement. For example, a cat site would be a violation if it put the name of Best Buy in its meta tags in the hopes of getting traffic from this trademark. Large companies must protect themselves from others stealing their rightful traffic. However, these companies cannot protect a generic term like "electronics" as it is fair game for all electronics companies.

Therefore, to generate the highest return on investment, large companies must optimize their websites for both their own brands and the high-traffic generic keywords and phrases relevant to their sites. Otherwise, they are missing out on tons of online businesses.

Sunday, December 13, 2020

Brand, control and results: submit articles on your own

Brand, control and results: submit articles on your own

Currently, article distribution is booming on the Internet. The authors do so for several reasons.

- It is a good way to get picked up by search engines.

- The backlinks in your resource box can help your position in the search engine.

Various products and services have been made available to help you distribute your articles to hundreds of article directories and mailing lists.

a) Software that speeds up document delivery or, in some cases, may do so automatically. b) Services that distribute articles on your behalf c) Services that distribute articles on your behalf, but in your own name.

The double edged sword

Many people pay a premium fee for article syndication on their behalf, without the worry of joining multiple article directory sites as members, giving their own email address, and receiving lots of emails from various Yahoo! groups.

Unfortunately, what they don't realize is that this often devalues   their work.

1) In the author section of many sites, the name of the syndication service will be displayed, not the original author.

2) The author sections of many article directories are a unique marketing venue. Many visitors will visit the author's profile before reading an article to the end. Most profiles can have one or more websites listed.

3) Within RSS feeds of article directories, the syndication service may appear in the byline, not the original author.

4) Many article directories allow the author to change or modify their resource box. If an item was shipped using an account owned by a third-party distribution service, that route will be closed.

Full control

For authors who want full control of their brand, submit manually or use article submission software. You will receive more emails, but you can always have a special email address for this purpose. I think Google's Gmail service is an excellent option. Article Announcer and Article Submitter Pro are two examples of this type of software.

Limited control

Use an autoship service that guarantees that you are the author. There are services that enroll members in directories on your behalf, using a username and password of your choice. One of those services is the Item Marketer.

The inconvenience

You will have to confirm your membership to many outlets, and some will continue to email other people's articles. Yahoo Groups usually allow you to select a summary mode or not to receive any articles sent by email. Most of this is a one-time effort, although you will have to keep an eye out for important messages in the email account you use.

The massive gain

They are your articles and you should get the most out of them.

The use of item distribution is very similar to a variant of Pareto's 80/20 rule. You potentially get 80% effective results compared to manual dispensing, for 20% of the job.

However, if your item distribution method doesn't give you as much credit as possible for your items, instead of being 80% effective, you may only get 60% or less.

Managing your own article distribution with tools like Article Announcer or Article Submitter Pro gives you full control to achieve your 80/20 goals. A service like Article Marketer, which gives you full credit and reasonable control, could be 70% effective, for 10% of the work.

By refining your processes, and using only the most effective method where it benefits you the most, you can maximize your return on the work invested.

Saturday, December 12, 2020

About the brand

About the brand

Branding, type setting, character determination, name it whatever you want, we're practicing it all the time. It is true that in business the ability to develop rapid knowledge could be invaluable. Imagine how great it would be if we all developed the ability to take a snapshot of each job applicant, to see where their strengths and weaknesses lie. Well, the silver lining, according to the lecture I received today, is that we already do it, unconsciously. We mark people the moment we see them. However, the downside remains that we don't always execute the branding process in the right way. It is this very mark, this snapshot of the first moment, that guides our approach to another person. It is the brand that makes us more open to some and too defensive towards others. There are some people we just can't stand, no matter what they do ... and some people who just can't go wrong with us, no matter how often we get warnings from third parties! 

Another funny thing I observed tonight is that people will easily tell you, when asked, that they prefer to hire employees who are their opposites, "so that the performance gaps but I don't understand the words of. Because in reality, it has been proven time and again that nobody really goes for diversity, because we have an innate tendency to stick with what is familiar to us, and that is ... correct! ... the person with most of the characteristics we know best: those that belong to us!

But in case we, as potential leaders, really want to establish an ideal work environment with the necessary diversity in characteristics, backgrounds and qualities; How can we take a mental snapshot to be sure that we are hiring the right people given our current team of workers?  therefore I need to find. If you know yourself, for example, that you are a fast-paced, goal-oriented decision maker (let's call it type 1), you want to get an analytical and stabilizing element to balance your team. People with persuasive tendencies (type 2) generally don't mind showing their emotions, while people of type 1? Will those with controlling personalities hide their feelings and just go to work? Quick! People with stabilizing skills (type 3) will seek to solve interpersonal problems. Those with analytical skills (type 4) will review and recheck the process incessantly before firing it into execution. Interestingly, most people have 2 types represented within them: a dominant type and an underlying type. The dominant is what it represents, while the underlying determines how it obtains its results.

It's an interesting skill for leaders to examine. And a revelation for people who thought they knew themselves for decades. However, here is a caveat, no matter what personality test you take, remember that these are mere snapshots that are subject to change over time and in different situations - one may, for example, be predominantly a controller at work , even more persuasive in the private realms of life.

Therefore, marking people from a first impression is never a good idea, although it can hardly be prevented. The only thing we can do, now that we are aware of this trend within us, is to keep an open mind for 2nd, 3rd, 4th and even 5th impressions. Sounds reasonable? I also thought the same!

Brand basics

Brand basics

Branding is the process by which you try to become the first business a person thinks of when considering buying goods or services in your category. 

Branding is the process by which you try to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, your company's brand must also differentiate it. Although your name and logo are important features of your brand, there is much more to it than that.

You must "own" your category in the minds of your customers

The absolute best way to create a brand is to invent a new product or service. Being the first to market is a huge bonus. Coca-Cola has turned its "secret formula" into a 70% market share of cola drinks worldwide.

However, most of us conduct business in categories full of competitors. What's the best way to build a strong brand?

The secret is to narrow the focus of your business until you've created a new category where you can be the first.

From Ford to BMW

Consider the automotive industry. That lowered their costs enough that millions could afford a car. Being the first to have an affordable car allowed Ford to dominate the category, even though there were literally hundreds of auto companies in America by 1910. That is a powerful brand!

So how did other automakers develop successful brands? If you are looking for a "safe" car, Volvo is probably the first brand that comes to mind. If you are looking for the "ultimate driving machine", BMW has that category. Buyers looking for an expensive luxury car think of Mercedes Benz.

Keep in mind that none of these companies tries to be everything to everyone. They narrowed their focus until they had a new category where they could be first. Although other auto companies might make claims about the safety of their cars, they are unlikely to impersonate Volvo in the public mind. Volvo "owns" the category of safe vehicles.

Two examples of fast food

When Tom Monaghan owned a small pizzeria near a college campus, he began asking his customers what changes they would like to see in their business. They wanted a higher quality pizza? No, the quality was fine. They wanted a cheaper pizza? No, the price was fair.. Thus, Domino's Pizza created the new category of pizza delivery, and although others offer the same service, being the first allows Domino's to enjoy a dominant share of the market.

Little Caesars saw another opportunity. If they focused on take-out pizza, they could save money on delivery and a great restaurant. That would allow them to earn money even if they sold two pizzas for the price of one. Pizza. Pizza. Sparkly.

Apply these ideas to your business

If you are trying to grow your business, it may seem logical to expand your offerings, but it is unlikely that you will be successful in the long run. As these few examples have shown, it's often best to narrow your focus until you've created a new category where you can be the first to do so. If you are a specialist, people will consider you more an expert in your field than a generalist. .

Let's say you are a photographer. If you live in a town or city of any size, you certainly have a lot of competition. Look for opportunities to separate from the pack. Perhaps he could be known as the only one in town who calls for action shots during kids' athletic games. Or maybe you specialize in sepia-toned soft-focus mother and child photography. Fly fishermen. Architectural details.

Our photographer could expand her business by staying focused by publishing a book, printing greeting cards and calendars, or giving lessons, all in her specialty area.

She will know that she has created a powerful brand when her name is the first to appear in the heads of parents when they want a "hero photo" of their young soccer player.

Advertising first, advertising later

One of the great benefits of being the first in a new category is that it becomes newsworthy. Newspapers and magazines, television and radio are always looking for "something new under the sun."

Do you remember Pet Rocks? This little ensemble gained international coverage, all free, for their unique idea. Millions of Pet Rocks were sold with virtually no advertising costs.

Advertising alone is rarely enough to create a new brand, although many companies try that route. Remember the Super Bowl a few years ago when the media was full of stories about the millions that were spent on 30-second ads? This was supposed to be the launch of several dot com startups and the amount of money spent to launch these brands was incredible. Despite all that money and the creative efforts of the brightest minds on Madison Avenue, those businesses quickly failed and are now totally forgotten.

A better path is followed by Google, the world's most popular search engine. Google was not the first search engine, but it created a new way of ranking websites that provided them with a huge amount of free advertising. I have never seen a Google ad, and yet almost everyone who has ever surfed the web has heard of it. This morning, our local newspaper published a lengthy article about Google's decision not to sell shares in the company yet. More free advertising, which will further enhance the strength of your brand.


Focusing your business until you have created your own category is just one step in developing your brand. 

Wednesday, November 4, 2020

Problems with blogging

Problems with blogging

What happens in the world with the world of blogging? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the world. As for me, the state of blogging is one of chaos, confusion and anti-interactivity. The other day I decided to do some research on the web and try to connect with some blog writers that interested me. Let me tell you, it was not a pleasant task as I had imagined. I spent four painful hours browsing around a thousand newspapers online, and found only a few that interested me. What are we doing out there people?

First off, just getting to a blog can be a hassle. For example, type the words 'Philosophy Blogs' and lots of sites appear. Some are cluster sites with thousands of magazines, but the area you're looking for may have just one blog! This is because they separate blogs into a million different categories, such as 'love', 'lovers', 'friendly', etc. Why not have just a few main categories to choose from?

The next problem is content. People with 'philosophical' blogs have personal conversations with their peers about the local dance competition on Tuesday! Why not go to a chat room if you only want to talk to your friends? Blogs are supposed to be a personal point of view expressed to the entire web community. Wouldn't you like to meet more people like you? How is this going to happen if you speak in strange and unusual jargon and acronyms that you and your friends can only understand? Stick to the topic at hand and take it at least half seriously.

Another major issue is the fact that you can find a really cool blog that sparks interest, but then you find out that the writer hasn't added an entry in over a year! What are you doing online? Are these people deceased? I seriously doubt it, as there are so many blogs in this 'lost' state. Having a blog is a responsibility; It is a shared newspaper for the entire community. How can someone form a relationship if they only blog once every millennium?

Back to the content topic: These online magazines are a real opportunity to communicate regularly with others with similar opinions to yours. We can learn a lot from each other, as each human is an individual with special traits and abilities that only they have. So why do we see so many blogs just talking about trivial nonsense like 'Who's the Best Movie Actor'? Humanity is an intelligent species that evolves every day into a higher consciousness. So where are all the thinkers, the people who have taken us to the next levels of spirituality and scientific exploration? I'd really like to hear what you have to say, but all I can find are philosophical beliefs about why the pink jeans that express the true inner self died.

The topic of commenting on someone's blog is also controversial. Why have comment sections if you are not going to respond to people who have expressed interest in what you have said? How this community will work if the entire conversation is one way! Come on people, wake up and smell the onions! Let's change the blogging community into the amazing shared knowledge structure it was intended for. Please don't let it become the little world of chat rooms.