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Complete guide to write and optimize the press release
The online press release can provide a considerable platform to reach a large online community. This article will provide a complete guide to achieve an optimized and well written press release for the distribution of public relations through the network of press releases. A well-prepared press release would attract journalists and is also well optimized for distribution to the target audience.
Appropriate keywords: Selecting the keyword is the most important part of optimizing press releases. Be very careful when deciding on a keyword phrase that is relevant to the product or service you are offering. The best recommended tool for searching keywords is wordtracker.com.
Keyword or phrase position: place the key phrase in the title and title of your press release. Try repeating it almost 2-3 times in the launch content.
The beginning should be solid: remember to make your title and initial lines cover what you want to express. The remaining part of your press release must represent the detailed information.
Use the product name repeatedly: repeat the locations of the name of your service or product to make it eminent. For example, type "Search Engine Optimization" instead of typing "SEO", this would make the name of your product very popular.
Write for journalists / media agencies: media agencies and journalists would take their press release and publish it in their publications; You can slightly edit your press release.
Consider the viewer's interest: you should consider who is directing your press release and what is your interest. Think, if you were part of the audience, you would like to read the press release you have written.
Make your press release seem practical: Point out real facts of your company / organization, since readers are already academic enough to discover "what is true and what is not"?
Make your story that includes real facts: avoid false examples and complements. If you find the content using many additional extras, make it natural and real. Your press release must be active, not passive. The verbs in the active voice make your press release live.
Use only enough and essential words: avoid using superfluous adjectives, extravagant language or unnecessary expressions such as "The most powerful". Tell your story with minor words, since the verbosity distracts your content.
Avoid using terminology: however, limited use of the terminology would be allowed if necessary, if you wish to optimize the release of news for Internet search engines. The best technique to communicate your press release is to speak neatly, using regular language.
Stay away from too many exclamations: excessive use of exclamation marks (!) May damage your press release. But, if you have to use an exclamation point, use only one.
Obtain permission from the company: companies are very protective of their recognition and credibility. Therefore, obtain written permission before placing any information or appointment about the company.
Company Information: The press release should include a brief description of the company, describing your company, products, service and a brief history of the company.
Choose an accurate public relations distribution network: Deciding on the press release distribution network is also important. There are hundreds of free distribution networks for press releases, so it is essential to select whether to opt for paid or free services.
Propose RSS feeds: assist the journalist by offering RSS feeds for them to move to your website. Through this, interested parties will realize that they have a relevant publication on the topic they are looking for.
Post press releases often: try to publish press releases frequently to be recognized as a news source for news agencies such as Yahoo News and Google News.
