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Breaking the myth about Page Rank (PR)
The most difficult challenge facing most web designers is to drive traffic to your site. There are many companies that promise to send traffic to you. Unfortunately, most of this traffic is not qualified. Yes, your visitor counter will move higher, however, if you are not qualified, you can find unhappy visitors on your site. Unhappy visitors will not click on your ads or buy your products.
Once you have optimized your site, consider submitting it to all search engines. If you want to be faster on Google, have a web page with a PR of 4 or more points on your site. Your site will be explored in a couple of days!
One myth that I would like to bust is that public relations is a measure of a website. It is not. I receive countless emails that offer a reciprocal link to your PR5 or PR6 site. Unless my link appears on the main page or on a page that has PR6, I will not receive a portion of PR6. Most likely, my link appears on a page that has a PR2!
The page rank is the Google ranking of the relevance of that specific page. The fact that the main page has a PR of 4 does not make each page of the site a PR4. Be careful with sites that claim they will exchange links with you and it is for your benefit as they have a PR5 or PR6. Where does your link appear? If you are on a page that has a PR of 4 or 5 or 6, great!
Reciprocal linking, if done correctly, will ensure that your keywords are at the top of the search engine. If you have a popular keyword, you will need to have more backlinks. Choose your link partners correctly and make sure they are linked to your keyword.
For example: if your site is www.joesdinner.com, consider submitting requests to relevant pages of higher ranking to start, followed by lower ranking pages and ask web designers to connect again
Assuming that your keyword is "the best restaurant in New York", having links that point to your site with an anchor tag that incorporates your keywords will dramatically improve your search engine ranking.
Once you have established a collection of sites that point to your site using your keywords, you will begin receiving reciprocal link exchanges from other sites. This is where you can begin to be particular.
If you want to maintain an effective PR and attract better sites to link, follow these tips:
a) Is it indexed?
While your site may be indexed, is the page where you are placing your link, is it at least indexed by Google? If you type allinurl: www.sitename.com/links/right_here.html and there are no results, consider rejecting your offer. If the page on which your link appears has not been indexed, there is no benefit to you. If your pages have public relations, you may consider placing your link on another page. If the page on which your link appears is indexed, but has no public relations, consider accepting your offer. While today's page may not have public relations, it will be on time.b) How many neighbors?
The value of the page range is shared with each of the links on that page. If you are dividing that PR with several other sites, your part of PR will be small, which will not help. Reconsider accepting any exchange of links if your site is one of more than 30 to 40 sites that will appear on that page, unless it is a very high PR. Also, if there are too many links on that page, Google may consider the page to be part of a link farm, which may end up penalizing your site.
c) Is it relevant?
Google is great in relevance. Make sure your link pages are relevant. If you operate a site on golf, having links from cooking sites will not help you establish the rank of your page. It can cost you more than what you get in return.
How to find good public relations sites:
a) Perform a search by typing your keyword and start requesting reciprocal link exchanges. Check out your public relations and go from there. Remember, what matters is the number of sites that link it, not strictly the PR of the page. I'd rather have 50 pages that have a PR1 pointing to my site, than have 5 sites that have a PR5. Of course, if you can get 50 pages that have a PR5 pointing to your site, you're laughing!
b) Take a look at your existing link partners and check their link pages. It is clear that the people who appear on those link pages are interested in corresponding.
c) Buy software that will help you find quality link partners.
