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Using Anchor Text Efficiently
One of the most underused things by newbies regarding linking is "anchor text". This is the visible text displayed on a link.
The biggest mistake newbies make is putting their website name in the anchor text. Unless your website contains your keywords, this is a waste of a perfectly good link. Remember that Google attaches a lot of importance to those Anchor texts and they should always use your keywords.
The second mistake is trying to put every keyword in your anchor text and giving it to everyone. There are two errors with this technique.
1.) Google assigns weight to each word in the anchor text, so if there are a lot of filler words (common in long sentences), they will "dilute" your target words
2.) You must vary your text throughout your links. That is, change it every 20 or so. This makes sense. If your links were placed naturally, there would never be 300 links, all with EXACTLY the same anchor text.
So with all that in mind, here's an example:
You sell Blue Widgets in England and want to rank first in "Cheap Blue Widgets in England".
Your anchor text could vary from the following:
- cheap widgets
- blue widgets
- Widgets in England
- Cheap Blue Widgets
Hopefully this will help you start an effective campaign.
