Friday, September 30, 2022

Corporate branding: don't forget your CDs!

Corporate branding: don't forget your CDs!

Corporate branding: don't forget your CDs!

Companies have been branding their collateral materials like letterhead, envelopes, business cards, etc. during years. In fact, we often identify a business by its familiar logo or special color scheme. The brand works! At the same time, many companies send large files, proposals and presentations on CD-R to clients and suppliers. As CD-Rs have become the "new and most efficient" way to exchange important information, it would seem that more companies would find it valuable to brand their CD-Rs as well.

Most CD-Rs purchased by businesses come from office supply retail stores. These generic CDs usually have the logo of the retail store or disc manufacturer printed on the label. So why promote the store that sells the media? Companies are missing out on an excellent opportunity to promote themselves in this way!

Another positive aspect of branding with this type of media is the perceived value of the media itself. People tend to stick with CD-Rs because they perceive them as something of value.

To make sure you don't miss out on this important branding opportunity, here's the solution! Find a CD duplication provider that provides branded media for your business. Yes, you too can brand your business by arranging to have your logo printed on each blank media you purchase (ours is pictured above). Also, the quality of the media will be much higher than the media you bought at the office supply retail store.

When creating your company logo artwork for CD-Rs, leave enough space on the disc to write specific details about the contents of the disc, such as the version number, serial number, a date, etc. the name of a person, etc. A process called Perfect Printing is an option to personalize this information after your company logo has been silk-screened onto each blank disc. The combination of your screen printed logo and the perfect printing of specific content will give your media a more professional look. Plus, anyone looking at your discs will see your company name over and over again.

So, what are you waiting for? Start branding your media today!