Friday, September 9, 2022

Small business and brand: why and how?

Small business and brand: why and how?

Small business and brand: why and how?

When we talk about branding, most of the time people try to associate it with the house of a big company, however, the fact is that every company needs to establish its brand in order to survive the competition. This is nothing new; Management experts and gurus have been preaching the same sermon for years, but what they haven't told you is why do you need a brand for your small business? How will the brand help you establish your business? How can you establish your brand without spending a fortune on it?

You may have a very small business, but would you like your customer to perceive your business as a small entrepreneurial endeavor? Definitely not, and your business cards, letterheads, and other marketing collateral do just that. They create an impression for your customers that you are an established trading house of considerable strength and not just a mom-and-pop store.

While you've read this far, you may have started planning to get some business cards printed at home or visit the website where you saw pre-formatted business cards selling for pennies. Beware! The quality of your business card is an indication of the state of your business and your customers are smart enough to understand the difference between a standard design perforated business card and a professionally designed business card printed on good quality cardstock. .

Most of us, including you, would prefer to consider a company's stability before making a purchase decision. Once you've established your brand with a professionally designed logo, business card, and other marketing efforts, it's much easier for you to build credibility with customers.

Getting a professionally designed custom logo is one of the most important elements of branding a business. A logo is not just a symbol or graphic piece; it is actually their corporate identity. A properly designed logo can leave a lasting impression on your customers and will never let your business slip from their heads. It also makes your business easily recognizable. Just think, wherever you see the golden M for McDonald's, do you really need to think twice? What company are you referring to? Ideally, a good logo should exude the nature and attitude of the company.

Once you have a logo for yourself, it will be easier for you to establish your brand. You can use that logo on your business cards, letterhead, and other accessories. Don't you think it will make a difference if the package you use to deliver your products to your customer has your company logo on it? And if you are using a reusable package, your customer could use the same package to pass other products to one of their friends, what happens then? Yes! Your logo is noticed by someone else, you add one more name to the list of your potential customers. You are on your way to establishing your own brand.

Similarly, with business cards, as they are passed from person to person, more and more people become aware of your business and your potential customer base increases.

Having a professionally designed business card or logo also shows your commitment to your business.

A short, easy-to-remember joke is another useful branding tool. Having a slogan printed on your business cards or business stationery makes it easier for people to understand the nature of your business. Ideally, your tagline should not only say about what you do, but also talk about your USP.

Having said all that, the last question most small business owners would have is, how much does it cost to do all of these things? I would say, "not much". Money is always an issue for most small businesses (that's why they're small, otherwise most of us would like to open Microsoft and be as rich as Bill Gates), but if you know where to look, you really you do not know. you need to spend a fortune to get a professionally designed logo or business card. There are plenty of websites that offer them really cheap and some even let you decide what price you want to pay.

So if you think you're tired of being a "small business" and it's time to grow, take the first step; Establish your brand!