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Blogging can improve your search engine ranking
Search engines look for one thing: provide their users with the most relevant and updated information to match the search term used. Search engine results are not good for users when the information does not relate to the search term. The results are not good if they are old. People expect the most up-to-date and updated information that is relevant to them.
That is why search engines love sites that are highly focused on a specific topic and that have regularly updated content. If you add material to your website every day, search engines will notice. If the information you add to your website is directly focused on the precise focus of your site, all the better when it comes to search engines.
That's why blogs can improve your search engine ranking. Blogging allows you to quickly and easily add content to your website. However, you must ensure two things:
1. The blog must be hosted on your domain, not blogspot.com. or any other blog hosts.
2. The blog must contain relevant content and links that are within the focus of your site.
A blog that is an online diary will not help you rank your site's search engine because the content is not so relevant to the focus of your site. It is unlikely that an online journal style blog has keywords in the entries.
What this means is that your blog should contain suggestions, tips and short articles. It may contain summaries of articles that are included entirely in other pages. In short, your blog needs real and valuable content.
If you add real content to your blog pages, at least a couple of times a week, you will notice that your blog gains interest in search engines. You will also see that your blog becomes a much more important "entry point" for people who visit your website. That is an indication that your blog page is gaining ground in search engine rankings. And that will be due to its periodic update.
