search engine guide

Pay-per-click search engine guide

A pay-per-click search engine is designed to pay for performance advertising. That means that an advertiser pays search engine owners only for the traffic that is delivered to their website according to the keywords that the advertiser chooses to offer.

Example: An advertiser has a website that announces vacations to Thailand. The advertiser can bid on "vacation to Thailand" as a keyword. If you want to be in the number one position on the search results page, you can make an offer that is a penny more than the existing high bid for the keyword term "vacation to Thailand". Let's say the current high bid is $ 0.20 per click. An offer of $ 0.21 would win the first position for the advertiser.

If your keyword was clicked 10 times in a day, you would pay 10 X $ 0. 21, or $ 2.10 for the traffic that was delivered to your website for that day. The advertiser only pays for the performance. There is no charge for the number of times the advertisers' ad appeared on the search engine website that day. Charges are based only on the number of times a visitor clicked on the keyword and was delivered to the advertiser's website. Hence the name "pay per click".

Why use pay per click search engines?

Simply put, it's because the main pay-per-click (PPC) search engines can quickly deliver quality targeted traffic to your website. Anyone who has created websites knows that building websites is the easy part. The difficult part of the process is to drive enough qualified traffic to the site to be worthwhile from a commercial point of view.
Even if you are successful in building a website that search engines love, it will take some time, probably two or three months, maybe longer, for search engine spiders to find your site and your site appears in the Search Engine. . If you are trying to make money online, it is a long time without traffic.

Without traffic means there are no sales or revenues. That should not be your goal unless you enjoy creating websites, no matter how few people visit them.

With pay-per-click search engine accounts, you can drive qualified traffic to your website almost immediately. If you are serious about creating an Internet business, that is a good reason to use pay per click search engines.

Search engine tips pay per click.

1.  It doesn't matter how cheap your offer is for your keywords if there is little traffic in the search engine and your keywords are never clicked.

2. Know your market. If you are selling "vacations to Thailand", do a little research to find out what words and phases people who plan to travel to Thailand are using in their searches. An excellent tool to help in this research is Wordtracker. Wordtracker will help you quickly decide which keywords are really worth it.

3. Quality pay-per-click search engines will have initial offers of one cent to five cents per keyword. It is important to know that approximately 80% of the traffic of any keyword will go to the three main offers. So, if you want a lot of traffic to your website, try to position yourself in the first three places. As with the location of real estate it makes all the difference in the results.

4. Set a realistic budget for each search engine. Quality pay-per-click search engines get a lot of traffic, so be prepared for a lot of traffic to your site if you bid on popular keywords.

5. Popular keywords can be expensive, so choose your keywords very carefully. It is better to stay away from keywords that are too general in nature. Therefore, continuing with the previous example bidding for the keyword "vacation" would not be prudent if you are selling vacations to Thailand. Yes, you would get a lot of traffic, but it would probably be too general and you would spend a lot of money to get bad results. It is almost always a better strategy to bid in phases instead of a general keyword. Therefore, bidding on "vacation to Thailand" would be a much better option than bidding on "vacation."

If you are selling holidays to Pattaya Thailand, it would be better to bid for "holidays to Pattaya Thailand" than for "holidays to Thailand". The more keywords you can find that match exactly whatever it is that you are selling and that people look for more money you will save (less money will take you to the

6. Think about using many keywords instead of a few common ones. The common few will be expensive and will probably deliver to your website a large amount of poorly targeted traffic with poor conversion rates (traffic to sales). People look for the darkest things and those who really plan to buy something usually search using phrases. With a little effort, you can find phrases that are cheap and that will generate highly targeted traffic ... of the type that becomes sales.

7. It doesn't matter how much traffic you drive to a website if you are marketing unfortunate products or services or if you have excellent products and services but you have an unfortunate website, you are wasting your time and money. Everything must be correct to achieve business success. Make sure your site is "ready to receive orders" before activating your pay-per-click traffic.