Saturday, December 14, 2019

Tips for search engine optimization



Tips for search engine optimization


Page title

It's really amazing how many people don't realize how important the TITLE tag can be for the success or failure of your website. Your TITLE tag must include your most important keyword for that page. This is for the benefit of search engines.

From the point of view of visitors, you should also attract them to click on their title tag when they see it in the search engine results. If your page is about PDA accessories, do not use that phrase on the TITLE tag.

Dress it up a bit.  Enter!" Those examples took me 10 seconds to find them. You can do much better with a little more time and effort.


META keyword tag

Anyone who continues to use the Meta Keyword tag as their only search engine optimization method, please leave the room. Get out and don't come back.

The Meta Keyword tag is almost dead for search engines. When building your pages, it is worth including them, but simply place the 3 or 4 main keywords that are relevant to your business and leave it that way. Don't spend hours creating hundreds of keywords to include in the Meta Keyword tag. It is a total waste of time and anyone who tells you otherwise has no idea what he is talking about.


META description tag

This still has limited value for your SEO work. When Google or other search engines show search results, they display the contents of the TITLE tag and its Meta Description tag (if present) or a random selection of page text. Your Meta Description tag will take priority if it is present.

It is still worth using the Meta Description tag. Your most important keyword must be there and again you must work this keyword in a striking phrase or sentence. Don't just copy and paste the main keyword there.

If the Meta Description tag is used well, along with the TITLE tag, you can make the search result displayed more attractive to the potential visitor. Again, do not spend more than a few minutes on your Meta Description tag, but be sure to include it on each page. A final note: make the Meta Description for each page different; Don't just recycle it over and over again.


RSS feed

It means Really Simple Syndication and is probably something you have heard a lot about in recent months. RSS allows you to display the news and / or content of other sites on your website as part of a "news source". This adds a lot of value to your site from the point of view of visitors: they do not need to leave your site to receive the latest news on a given topic. The other benefit is that search engines love to see new content on websites.

There is currently a large increase in the use of RSS for search engine optimization. The question is does it work? If you do, the use of RSS can definitely encourage search engines to revisit your site more frequently. How does it work? Again, that goes beyond the scope of this article, so check our site for more information.


Blogs

Also called Web Logs are basically online diaries. For a long time, these were used only by ... well ... geeks to record your thoughts and as a way to share information about Star Trek. Seriously, although initially blogs were never seen as more than a curiosity.

Recently, with the greater visibility of RSS blogs, it has also been seen to increase its profile. Why? Well, because many RSS feeds present blog content. What does exactly what mean? It means that your blog could be included and linked from thousands of websites worldwide. Are you seeing the possibilities? There are some other nuances to consider, but mentioning them here would reveal the game completely and certain e-book authors would put a price on my head for revealing its secrets.