The first step to SEO success is a Attractive web Design
Once the website has been created and optimized, there are other techniques to use that will drive traffic to your website for long-term successful results. But unless the website is properly designed to get started, SEO tracking efforts will have limited results at best. The following general description of the strategy is designed to achieve productive SEO results:
- Create an attractive website that is complementary to the image of your company and provide your target audience with information about you, your company and its products and / or services.
- Design a website that has a call to action in the form of a purchase or that provides you with a contact, subscription or other commitment from your visitor.
- Create a successful marketing arm for your general business promotion and your marketing campaign to promote your business, products and / or services with the many tracking strategies that direct traffic to your website.
- Be competitive in your industry and market by meeting or exceeding industry marketing standards and attracting a qualified audience for your products and / or services based on a strong reputation.
- Generate and maintain or increase Internet traffic to your website, resulting in a conversion of traffic into sales of your products and / or services by evolving as required by your market.
This search engine optimization (SEO) strategy consists of several processes in three stages: 1) Good web design, 2) Attract the attention of search engines and directories, and 3) Create long-term popularity on the Internet. However, it all starts with a good web design. Website design is the basis and the beginning of a successful Internet marketing strategy. It is true that there are websites on the Internet that are not attractive but somehow seem to work. If there are aspects of these websites that work, imagine how well they could do it if they simply followed the basic design implementation tactics that resulted in a good image, just as they simply sent information to the viewer.
These basics are essential to the success of Level 1:
- A good web design will complement and improve the image of the company and the products of offline marketing campaigns by creating a corporate brand if done well.
- The easy and logical navigation that takes the viewer more and more to the information network provided by the website will keep the visitor on your site for longer.
- The attractive but fast-loading graphics that are pleasing to the eye and meaningful to the website will guide the viewer along the route that decides it is important to explain what it offers.
- The use of keywords that is search engine friendly depends on how the keywords are used, the location of the keywords, the frequency of the most important keywords and their relevance to the website.
- The coding of the website that is simple, clean and error-free will keep the search engines happy and that their viewer sees exactly what he intended to offer.
- The relevance of the content to the theme of the site is essential. If you have multiple themes and offers, consider multiple websites to address different markets, then link each website with others through links.
- Changing content that changes frequently and stays fresh makes the viewer come back and prevents search engines from treating your website as if it were outdated news. An obsolete site will be ranked lower by search engines.
Content is king: it's about content, content, content.