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Secret tips for effective pay-per-click advertising
Yes, pay-per-click advertising will cost you, but if you do it right, it should generate money for you. If you are running a pay-per-click ad campaign and more money comes out than entering, something is not right. Here are 5 steps to target the correct keywords and minimize costs.
Are your keywords too broad?
Let's say you have developed an amazing diet drink that is safe, effective, tasty and will ensure that people lose 15 pounds in 30 days. You know you have a winning product and are excited to market it on the World Wide Web. However, you are relatively new to the Web and choose keywords that are too general and expensive such as 'diet' or 'weight loss'. You may not only be disappointed by the results of your PPC advertising, but you will probably use up your bank account. That's why niche keywords are so important. See keyword deals like "weight loss supplement" or "weight loss drink". Go to Overture or Word Tracker and look for keywords that are more niche-oriented and not as competitive.
Is your ad boring or attracts attention?
It is worth spending some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately, saying "I have the best diet drink on the planet" does not work. You have to motivate and inspire people to take their time to see what you have to offer. And, in pay-per-click advertising, you must do so in a few words. This can be a challenge. Learn the words that sell or attract or attract someone's attention like "Must see", "Quick results", "New ...", "The truth ...", "Innovative ...", "Instant .. . "
Verify your URL!
It seems obvious, but many times people write their URL incorrectly or send someone to their homepage instead of the page that directly relates to their question. In other words, you may have a website dedicated to weight loss, but in your pay-per-click advertising, you want to target them specifically to your diet drink.
What is your competition doing?
It is likely that your competitors who have a high PR (page rank) and continue advertising, are doing something right. Learn from those who succeed.
What should title ?
Simple and simple use the keyword you are looking for. Don't get smart or creative here. If someone is looking for a diet drink, the title of your ad is 'diet drink'.
Give the website visitor what he wants.
The bidding war is underway
Do your best not to get caught in the bidding war game. There are many ways to attract traffic to your site without spending a fortune. General keywords will always have high prices such as 'dieting'. Do not fall in the trap. Most refined keywords will have lower-priced offers, but they are excellent because they will target your traffic. A website visitor may only be looking for dietary recipes and does not like diet drinks. They are not your client. The same for the website visitor who wants to tone while on a diet. The more specific you can target your market, the better you will do it.
Two other tips: if all offers are around 25 cents and the main offer is $ 5.00, you know that someone is trying to be the owner of position number 1. If you want to have fun, offer $ 4.99 and you will receive $ 5.00 per click And you'll only pay 26 cents if they click on your ad. Warning: if you want to play this game, stay tuned so you don't lose your bet. Sometimes I do this as a temporary measure to bring someone back to the fair play grounds.
Second, keep an eye on all your offers. People change what they are willing to offer for any keyword or search term. I make a summary every few days.
The test results are back
A final key to good pay-per-click advertising is to test your ads. You can set up two different campaigns and rotate them during the same period of time. What you could learn might surprise you and benefit your bank account!
