Sunday, December 18, 2022

The power of small business branding through private labeling

The power of small business branding through private labeling

 The power of small business branding through private labeling

Consider this article for publication in your newsletter or on your website. Permission granted to reprint free of charge with resource box and signature intact. Please send me a copy of your publication if you decide to include my article.

The power of small business branding through private labeling

Your label says a lot about your business

A brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or service by customers and potential customers.  Owning your brand is not only an attractive marketing and sales tool, it makes sense for small businesses. Private label product wholesalers offer resellers and miscellaneous others the opportunity to build recognition for their own company and product, as well as build customer loyalty. With a leading identity and secure loyalty, new and repeat sales are sure to follow as your product meets consumer expectations. The bottom line is: you will boost your revenue and increase profits by using private labels.

Once considered a low-cost, value-added substitute for higher-priced brands, private label brands were called store or generic brands; remember the nameless brand! Interestingly, the perception of private label is flourishing in today's market as the luxury alternative to national brands. As creme brulee became French crème brûlée, consumers now regard private label brands as an affordable extravagance. Associated with premium, distinctive products and services, private label brands are now positioning themselves as their own proprietary brand or custom brand, and with good reason.

Private label brands are full of benefits

A private label includes numerous marketing and sales benefits in your product. The basics of any good marketing plan are simple: increase your customer base, increase the frequency of repeat sales and increase your average spend, the question is… how? Designed to showcase and impress your image and built around your target market, property tag may be the answer.

Your own brand is what sets you apart from your competitors and builds brand loyalty. Differentiating your product as a unique brand also allows you to compete on non-price factors, such as quality. A smart move for small businesses because they typically can't reach the sales volume levels to be a low-price favorite.

Stocking brand name products does little to attract consumers to your physical or online store. National brands are widely distributed and can be purchased almost anywhere. A private label will attract customers to your workplace, as your brand is exclusive. An added benefit is product awareness, every time a customer opens your private label product sitting at the counter, the customer is reminded of where the product was purchased.

Small businesses don't have the abundant resources to spend on big marketing and advertising campaigns like their national competitors. Your property label, printed on an attractive package, is a great advertising channel and element. You get exposure and spread the word about your business and product, requiring little effort outside of your input on label and package design. Using a private label is a cost effective method of marketing your small business.

Of course, customers won't rush back to your store and bang on the door for a tag. Establishing the brand with a high-quality product is essential to repeat sales. Build trust in your brand by selecting a respected wholesaler who knows the product and business well. To promote consumer purchase, the reseller must also refine the private label to meet the wants and expectations of the target market.

Black Tea or Deliciously Rich Chocolate Chai? It's up to you

Let's take a look at a fast-growing and competitive segment of the beverage industry, tea, to see how the benefits of private label are put into practice. Tea, once far behind the specialty coffee market, is now rising in popularity, and so are the vendors. The trend is driven by changes in consumer lifestyle towards good health, luxury and pleasure. Specialty tea is forecast to become an important part of the tea industry. Demand is stimulated by new products becoming available, as consumers seek exotic and extraordinary tea flavours.

It is essential that the reseller offers a quality product from a knowledgeable wholesale supplier, as the choice of product can make or break a business. Working in partnership, the private label wholesaler and reseller will bring together knowledge, experience and creativity in designing a captivating label and attractive package. With endless options, from loose sheets to cans, the final product is presented to exceed the expectations of the reseller and the end consumer.

An up-and-coming leader in the national spa market, exhale spa promotes a selection of rejuvenating full-body services based on the wisdom of traditional healing and movement therapies. To enhance the relaxing atmosphere of the spa, exhale serves its own proprietary tea blends, formulated and packaged by Lapis Teahouse, a purveyor of premium private label teas. Resellers turn to Lapis Teahouse ( and other select wholesalers who offer private label and custom blending services to gain a competitive advantage. Private label companies build trust in a brand by selecting and blending teas that are extraordinary for their taste, aroma and quality. Exciting new products are designed to meet unique customer needs and complement your business image.

Private label producers serve a diverse customer base, and everyone benefits from selling a private label brand. From a nutrition center prescribing the health benefits of organic herbal teas to an elegant tea house serving up a taste of luxury for tea connoisseurs, a brand can be developed that reflects and projects your image. Private branding extends to the service industry to improve professional services and the company's environment.

Small business branding through private labels conclusively creates company and product recognition. Positioning your unique product through a private label, aimed at your target market, results in a low-cost and effective marketing strategy. It's the solution for customers to enter and return to your store again and again... If your company competes in the beverage industry or any other industry by using other brands, consider the benefits of your own brand. No matter how you label it, branding a small business through a private label wholesaler is powerful marketing.