Sunday, November 20, 2022

You are VERY close to more businesses - it's scary

You are VERY close to more businesses - it's scary

You are VERY close to more businesses - it's scary

Many small business owners are craving more prospects right now. They are thinking of giving up because they have no potential for more income or they are thinking of launching their business for the first time. Either way, you're sooooo close to more business, it's scary.

Finding prospects for your product or service is not as difficult as most people believe. In most cases, you don't need to dump your revenue into advertising avenues that are nothing more than bottomless pits. You can usually find them right under your nose and you will most likely be able to discover them without the use of money. All you need is time and hard work.

Here are some suggestions to help you find some prospects right now:

Get out of cold calls

Whether you're cold calling on the phone or face-to-face, why not try reaching out to people who already know, like, and trust you? People who know, like and trust you will; read their emails, take their phone calls, read the mail you send them, return their calls, etc. Most of us overlook contacting friends and family from the past, from the distant past. Look here first.

Be specific and ask for references now

If you've ever asked for a referral, you've probably gotten the answer, "Not right away." in response to your request. Last year I asked a client for a reference like this; "Who is your courier company?" I got the answer and B-A-M a new client. Be specific when asking for a reference. Ask for; the name of a neighbor, best friend, who works across the hall, etc. Pick up the phone, call a client, and be specific when asking for a referral. Works.

introduce yourself locally

Old school marketing at its finest. Now don't confuse this with cold calling. Grab a handful of business cards and introduce yourself to local businesses, just let them know what your business is, nothing more. It's not unlike meeting someone at your child's soccer game. You just exchange cards. It's weird, but when you're going to "present" and not "sell", people's defenses are blown away and you might find a prospect or two.

If you're a small business, distributor, or sales associate, try these 3 tips right now and see if you don't find a few more leads.