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How Some Interactive Websites Keep Visitors Longer
There are three factors that a webmaster is concerned about when it comes to increasing traffic to their website.
· Get new visitors.
· Get regular visitors.
· Increase the measure of time a guest spends on your site.
Interactive sites encourage all of the above desired behaviors in a number of different ways. When a visitor logs into the interactive site, the various options available attract and attract them to the site. Rather than sit back and passively read the information, the visitor is encouraged to interact and be a part of the entire information gathering process.
A new visitor is drawn to interactive websites due to the large number of offers on display. The visitor feels important and welcome because interactive sites generally personalize the website to suit the tastes of the visitors. By using cookies, some interactive websites even welcome the user with her name. Therefore, traffic to interactive sites can be significantly increased using online tools.
Once the visitor has entered the interactive site and has provided basic information such as their email, name, address and perhaps her age, it is not difficult to attract them back to the site. Interactive tools like Ezines can be sent to visitors' inboxes to encourage them to return to the website. Some revenue-generating sites will even offer discounts on products and services to attract the return visitor.
Interactive tools, by their very nature, require the visitor to spend more time on the website. Once a visitor starts playing, reads an article and responds to it, shares her views on discussion boards, and plays online, they are hooked. Interactive tools create a fun browsing experience that visitors are reluctant to finish.
Therefore, interactive sites encourage higher traffic because they create an active and involved environment where the user can search for the knowledge they want. This is a novel change from the offline world, where a user is a passive recipient of knowledge.
