Saturday, May 16, 2020

If you build it, they will come ...



If you build it, they will come ...


... No they will not. On the web, building a website is not enough. If there are no links to the site anywhere, no one will visit it. The site won't even appear on any of the search engines without some inbound links. To get traffic, you will need to do some promotion.


Web directories

The basic part of any promotional campaign, web directories, which may not generate a lot of traffic, will help in the search engine ranking of your site.

Pay per click advertising

This is advertising like PPC search engines like Overture from Yahoo! And contextual advertising, like Google AdWords. Please note that it is very easy to go through a substantial amount of money without reward using these services if you are not careful. AdWords (among others) lets you choose a maximum budget per day, but while $ 5 may not seem like a lot, $ 5 / day is $ 150 + per month. Better make sure that your keywords are correctly identified and preferably not too competing, and that your sales copy is good enough before doing so.

Quality traffic, not just traffic

It is what everyone is looking for, more traffic to your website. However, traffic is easy to obtain. Autosurfers, manual exchanges, and purchased traffic will send visitors to your website. However, this traffic is for visitors only, many of whom will simply burn up your bandwidth without reward. Unless you're getting decent money for pay-per-print advertising, like banners and pop-ups, this traffic can be totally useless.

Repeat traffic

Unless you only require visitors to visit your site once, because you are selling a unique product and your sales copy is fantastic enough to get them hooked on buying on the first visit (and if you are doing this regularly, write a e-book explaining how and selling it), you'll want visitors to come back. If there's nothing of value on your site, visitors may come once, but they won't come back on their own. In general, it is estimated that a potential customer will be exposed seven times to a product, etc. before buying.

Reciprocal bonding

While frowned upon, and generally believed to be not as valuable as one-way linking (see below) for search engine optimization, a relevant reciprocal link campaign can be an important tool in generating traffic. Exchange links to sites in a related, but not competitive, business for your own. It is not really a good idea to link competitors; Although visitors will be interested in your product, there is a good chance that you will lose them to your competition, especially if your website or product is better or looks better than yours. It is not a desirable result. For example, a web hosting site could link to a site that sells scripts and programs; Visitors to one are likely to use the other, but sites do not compete directly. You can also exchange links with web directories that require a reciprocal link.

One-way bonding

Considered the best form of linking for SEO purposes, this can also be a good source of traffic. There are several ways to get one-way links. The easiest way is to submit to free web directories (see above). Another good source is writing articles relevant to your site or industry, placing a resource box at the bottom, then posting the article in directories like GoArticles, or submitting to ezines. Webmasters and ezine publishers always need new content and will publish their article for free. The hardest way to get one-way inbound links is to have websites voluntarily link to you. The only way to do this is by providing a valuable tool, service or resource that other webmasters want to direct their visitors to.