Wednesday, January 1, 2020

If you build it, they will come ...

If you build it, they will come ...

... No they will not. On the web, building a website is not enough. If there are no links to the site anywhere, nobody will visit it. The site won't even appear on any of the search engines without some inbound links. To get traffic, you must do some promotion.

Web directories

The basic part of any promotional campaign, web directories, which may not generate much traffic, will help in the search engine ranking of your site.

Pay per click advertising

This is advertising like PPC search engines, such as Yahoo! And contextual advertising, such as Google AdWords. Keep in mind that it is very easy to go through a substantial amount of money without reward using these services if you are not careful. AdWords (among others) allows you to choose a maximum budget per day, but, although $ 5 may not seem like much, $ 5 / day is $ 150 + per month. Better make sure your keywords are correctly identified and, preferably, not competing much, and that your sales copy is good enough before doing so.

Quality traffic, not just traffic

It's what everyone is looking for, more traffic to your website. However, traffic is easy to obtain. Autosurfers, manual exchanges and purchased traffic will send visitors to your website. However, this traffic is only for visitors, many of whom will simply burn their bandwidth without reward. Unless you receive decent money for pay-per-print advertising, such as banners and pop-ups, this traffic can be totally useless.

Repeat traffic

Unless you only require visitors to visit your site once, because you are selling a unique product, and your sales copy is fantastic enough to get you to buy on the first visit (and if you are doing this regularly, write an ebook explaining how and sell it), you want visitors to come back. If there is nothing of value on your site, visitors can come once, but they will not return on their own. In general, it is estimated that a potential customer will be exposed seven times to a product, etc. before buying.

Reciprocal Linkage

While it is frowned upon and generally considered to be not as valuable as the unidirectional link (see below) for search engine optimization, a relevant reciprocal link campaign can be an important tool for generating traffic. exchange links with sites in a related, but not competitive, business of your own. It is not really a good idea to link competitors; Although visitors will be interested in your product, there is a good chance that you will lose them to your competition, especially if your website or product is better or looks better than yours. It is not a desirable result. For example, a web hosting site could be linked to a site that sells scripts and programs; visitors are likely to use the other, but the sites do not compete directly.

Unidirectional bonding

There are several ways to get unidirectional links. The easiest is to send to free web directories (see above). submitting to electronic publications. Webmasters and publishers of electronic publications always need new content and will publish their article for free. The most difficult way to get unidirectional inbound links is to have the websites link voluntarily with you. The only way to do this is to provide a valuable tool, service or resource to which other webmasters wish to direct their visitors.