Thursday, January 2, 2020

How to throw a reporter

How to throw a reporter

A crucial aspect for good public relations is talking with a journalist. Effective launching involves extracting and transmitting, in less than 30 seconds, the core of any story. Be sure to introduce yourself.

The key aspects are:

• Build a database of reporters and their rhythms.

• Develop a friendly working relationship with a small group of receptive reporters.

• Maintain and encourage contacts throughout the year, even after media coverage ends.

• Be kind, accessible and accommodating.

The essential elements to launch are:

• Be brief and to the point. Get your attention by highlighting the essence of the story or event.

• Write the tone and practice it before contacting the journalist. Write down all the important details. Make a scheme to use as a reference while launching. Reference cards are effective.

• Find out when it is convenient for a journalist to talk to you. Be considered.

• Ask if the journalist is familiar with his story. If not, you should explain it in detail, otherwise be brief.

• Research thoroughly. Get all the facts at your fingertips.

• Transmit the importance or relevance of the story to a current topic. It may be a bill passed by Congress, a hot debate or new discoveries.

• If you cannot accurately answer a question from the journalist, say you will return with the answer. Never make facts.

• Stay ready: background information, contact numbers for appointments or interviews, photographs and other resources.

• Keep a record of the reporters you have released, your response and progress. This will provide a clear picture of the gender that each reporter addresses, as well as any special needs they may have.

• If an angle does not work, rework history. Find angles that will generate interest.

• Write a distinctive tone letter. You must get the attention of the media. Customize the cover letter. Rework it to meet the individual needs of each reporter you plan to contact. The letter must be short, informative and accurate. The unconditional ones ensure that the cover letter has:

o Greetings.

o An introduction that highlights the problem and its relevance to the pace of the journalist.

o Details of why the topic is relevant to society. Highlight the short and long term impacts.

o Suggestions for the action that the reporter should consider taking.

o Brief sketches of media coverage and aspects addressed by different players.

o Listings of all Internet, print and streaming sources that have covered the story.

o Ready-to-use contact information: postal addresses, telephone numbers, website URLs and email addresses.

• Use the power of the tone letter to maximize coverage.

• Follow a cover letter with an email or a phone call. Be sure to push the reporter's memory. Reporters are busy and tend to forget. Maximize the impact, use the 30 seconds well:

o Identify who you are and why you are calling.

o Determine if the time is adequate. Ask if you are interrupting something. Alternatively ask when you can call.

o Explain that you are familiar with the work of the journalist and the publication.

o Introduce the topic clearly and concisely.

o Establish why readers or viewers will worry.

o Ask if the journalist is interested in the "story".

A tone should never be more than a single page and written or written in legible letters. It must provoke the journalist's mind and arouse interest in the story he wants to tell.