Wednesday, January 1, 2020

8 advantages of writing a book as an entrepreneur



8 advantages of writing a book as an entrepreneur


As an established applicant or entrepreneur, you are an expert on something, but does the rest of the world know it? It has a wealth of information, experience and knowledge that you can pack in a book that will benefit others. This is really the information age and people want to know what you know.

1. A book will give you incredible credibility that increases the respect you will receive from customers and business partners. Aren't you more likely to buy widgets from the business person who wrote the book about widgets? New customers are more likely to receive advice or purchase the services / products of an established author. Many consultants increase their business levels by simply writing a book about their area of   expertise.

2. The typical business person may encounter obstacles when seeking media recognition and advertising of their product or service because the media tend to view this type of exposure as advertising. However, books receive exposure in the form of reviews or articles all the time. The books are excellent printed stories and the authors are great guests featured on radio and television programs. Insurance is better than raising an advertising budget.

3. Writing a book gives you an instant expert status. If you wrote the book, now others see it as the authority on that subject. And you! You will now have shown that you know what you are talking about.

4. Most entrepreneurs love to hear that publishing a book can easily lead to higher rates. People will pay more to work with an established expert than with someone who seems less established in a business. Your book just gave you credentials added instantly.

5. If you are not yet a consultant, a book along with its proven expert status could provide you with new consulting opportunities where you can bill your time to educate, talk and work with other companies and individuals that help them succeed through what he knows .

6. If you have a service business or are already selling products, a book will allow you to add a product to your current business. Expanding your line is never a bad thing and will open all kinds of doors in your marketing plan.

7. If you are not yet on the Internet (and should be, but that is another article), you can add online marketing to your marketing plan with your book. There are many places to sell your book online and having an information product to offer will give you a second income stream with great potential.

8. Expanding your marketing opportunities and focusing on residual income opportunities is what you should focus on as an entrepreneur. Stop changing your hours for dollars and start working smarter.

Your own book will be a complement and a complement to your current business. It will also mean an additional source of income added to your income statement. I would be willing to bet that you have thought about writing a book at some point in your career. Almost all people have. Use your passion Take your knowledge, pack it and sell it.