10 tips- how to write a sales letter

10 tips- how to write a sales letter

The main reason why 95% of online businesses fail is because of a bad sales letter. Write your sales letter with an individual in mind; Think as if you were writing to them personally.

1. Header.

Write a striking and powerful title. Remember that you have 15 seconds or less to capture the attention of your visitors before they click. Offer the best benefits or the greatest promise to your visitors. Increase your curiosity by showing selfish benefits. Your title should immediately create a desire in the reader to want to know more.

2. Testimonials

It is believed one of the biggest problems on the Internet. Testimonials are the best way to assure people that you are not a scammer. People want to know what others say about the product. In fact, a good testimony from respected recognized authorities within your target field will definitely increase your credibility and increase sales. Try to include a testimony as close as possible to the top of your sales letter, as it will make people immediately believe what you say, even before they read your sales letter.

3. Generate interest.

Generate interest in your reader by discussing a problem or telling a story. The first part of your sales letter should generate interest in your readers and try to expand the benefits that excited people in their titles. People love reading stories, so tell them an exciting story from their past experience, but remember that the story should be within your specific field.

4. Bullets.

Bullets are one of the most powerful persuaders in the sales letter. People spend a lot of time reading the bulleted list. The vignettes aroused your visitor's curiosity, so use them to emphasize the benefits of your products or services and spell out exactly what is included in your offer. Make bullets like a mini header. Use them to narrate the benefits of your products step by step.

5. Comparison.

To show that your product or service is of great value, you must show them what you are offering to your competitors. Show them that others are charging much more for a lower quality product than yours. Explain that they are getting a better deal by ordering. This way you can prove that your products or services are of great value.

6. Bonuses

Make your offer different and valuable by adding some good products like bonuses. Do not give out obsolete garbage as a bonus, it will damage the credibility of your main product. Your bonuses should be as good as they can sell for themselves. Remember that sometimes people buy the main product just for bonuses.

7. Warranty

If you have a good product, there is no need to worry about offering a solid warranty. Make your warranty look like a personal promise. Try to convince your visitors that they have nothing to lose all the burden that falls on you to fulfill what you promised.

8. Demand immediate action

Include a deadline to create a sense of urgency in your client's mind. Nobody wants to make a decision, so let your client know that you will miss a lot if you don't act now.

9. What to do next?

Don't make your client guess what you want him to do next. Make this process as simple and understandable as possible.

10. P.S.

PD is a very important part of your sales letter since most visitors to your site will immediately scroll down to the bottom of your page to find out how much it would cost.

A P.S. It is the best place to summarize your products or services, since visitors who verify their price will also have a detailed description of what they will get if they place an order now.