People Pleasing Postcards

Why do more companies turn to full-color postcards as a key form of promotion? The main reason is the simplest: you don't have to open a postcard. It will not be included with all direct mail envelopes that people throw unopened.

If the postcard shows a very bright and well photographed image of an attractive product, it is very likely that the recipient will look at the image and turn it around to see who sent it. I could put it aside and think, "The next time I'm near the store, I'll go in and take a look." The postcard is often presented as an easy reminder of your store or business.

Reduction of shipping costs

When the economy is a bit unstable, you should increase the promotion to keep your name in the minds of customers, but you should also keep your costs down. To get the maximum return on your marketing investment, you can send postcards up to 4 1/4 by 6 inches between 17.5 ¢ and 19.5 ¢ for each first  If you find the right company, you may be able to print 5,000 postcards for less than $ 400.

Find the right company

Most companies do not have internal marketing departments, so look for a postcard company to help you. A postcard company can handle your mail and save you money. You get most of your benefits from printing, not consulting, sales, mailing lists and mail, so you can often find better deals on such services. The company must:

•  Specialize in postcards. You should not only make postcards among other print jobs. You will pay less because the company prints gang cards. In other words, the company will print many different postcards in a large print run.

•  Have some knowledge and experience in marketing. The company should be able to advise you on mailing lists, design and quantities.

•  Offer UV coating (laminate), full color and 4 1/4 by 6 inch postcards. This ensures that you get the highest quality appearance and the largest postcard you can for the lowest shipping rate. The UV coating is essential for a high gloss finish so that your product looks good.

•  Help with photography. Getting a good image is vital to the success of your postcard. You can pay $ 150 to $ 1200 + per photograph and, in general, you get what you pay for. However, some photographers do a good job without loading the earth. Your postal company must have contacts with photographers. Once you find a company (it doesn't have to be local, many do business with stores throughout the United States), ask for advice to create the postcard.  The company will also send you proof. Be sure to make the corrections you request so that you are satisfied with the final product.