Monday, December 16, 2019

Business marketing strategy

Business marketing strategy

The strategy comes from a Greek word "stratagein" which means "to be a general." Think of a strategy as a general action plan necessary to win a war. The smallest and most detailed actions are called tactics. You may have tactical plans that help you achieve your strategic marketing plan or your overall business marketing strategy. That is quite simple, isn't it?

A business marketing strategy or strategic marketing plan is a general plan of marketing actions that you intend to take to achieve a specific objective for your company.

Start with a goal: $ 2 million in sales this year; expand to new facilities on a specific date; double the size of the company in 2 years ... whatever the objective. Something realistic but challenging. Guess who the general is.

Then develop a simple and general plan of the main marketing steps needed to achieve that (for example):

1. Publish a newsletter for all existing customers and mail it quarterly.

2. Develop 4 special offers during the year and promote all our customers.

3. Configure online purchases and expand the website.

4. Direct mail campaign that promotes the website to all customers.

5. Get mailing lists from (target markets) and make a series of 3 postcard shipments for them and track and close all potential customers.

6. Etc.

You have the idea Do not rush this. Do your homework. What worked in the past? Read about successful marketing campaigns.

Your commercial marketing strategy should be presented in the correct sequence and you should have some idea of   the budget when you write it. "Making a series of 30-second television commercials during the Superbowl" may sound like a good thing, but can you afford it? On the other hand, when you build your commercial marketing strategy, you should not try to cut corners. If you don't promote much, no matter how good your product or service is, no one will know and you will go bankrupt.

What really works when it comes to marketing?

Many business owners do not have an answer good enough for this important question.

From my own experience gained, I discovered that a true marketing campaign will take into account at least the seven points described below:

1. Target your market

Its commercialization will produce the best results at the lowest cost when it is addressed to potential customers with the greatest need for what it offers.

Identify the best people to send your postcards. Design your postcards to meet your greatest need.

If you can divide your target market into submarkets, you can write postcards that respond specifically to the needs of those people (an example is to divide your own list of customers into customers who buy more frequently, customers who spend the most money). with you, customers who have been your customers for the longest time and then making special offers depending on the category they fit in).

2. Create a USP for your business

USP means "Single Sale Proposal".

Your USP gives the reason why people should do business with you. Amplify the benefit of doing business with you and your company. My USP is POSTAL MARKETING EXPERTS.

Use your USP to communicate the benefit of doing business with you and why it is better than any of your competitors.

3. Always make an offer

Be sure to ask your prospects and customers to do something when they receive your postcard. By offering them something they know they are likely to want and giving them a smooth way to respond, it makes them easier and wants them to respond.

4. Create and maintain a database of customer information that collects responses to your emails

Most people who receive a postcard from you will not contact you the first time they receive it.

But once they contact you, you must create and maintain a database that allows you to repeatedly contact them with offers to respond.

Fifty percent or more of the sales of many companies occur as a result of the follow-up with people who were previously contacted, but who did not buy immediately.

No kidding, repeated contact drives sales. Unique shipments can get a response, but they are required to leave sales on the table. These sales can be collected with repeated mails.

5. Eliminates the fear of loss

People do not want to be deceived, simply and simply. Unfortunately, trust is not so high today among customers and companies in general. People have been disappointed too many times when selling one thing and getting another.

A guarantee or guarantee is a good way to reduce or eliminate customers' risk of getting something different from what they negotiated.

Guarantees and guarantees increase response and sales by reducing customer risk.